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NHRA: Full Throttle Reveals New 'No Choke Mixture'
Full Throttle Energy Drink introduces a new and improved full-flavored formula complete with reliable energy ingredients to help you get the job done.
"Without compromising Full Throttle taste, this new formulation provides true refreshment with real energy," said Emma Medina, Full Throttle brand director. "We’ve gone back to the basics and created a Full Throttle that gets straight to the point—delivering hard-working energy in a can."
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Prominently displayed on the can’s back panel is Full Throttle’s new ‘No Choke Mixture’ promise: ‘full flavor you don’t have to force down, and reliable energy ingredients that help you get the job done. No mystery ingredients. No bull’. The mixture is a refined formula delivering 100% of daily value Niacin (Vitamin B3), 100mg D-Ribose, and 100mg Caffeine, per 8 fluid ounce serving.
"Along with our new formula, we’ve also over-hauled the look and feel of Full Throttle with graphics inspired by classic automotive design elements, evoking a traditional Americana vibe," said Medina. "The whole can communicates the hardworking personality of Full Throttle."
That "can-do" mentality also is personified in Full Throttle Energy Drink’s title sponsorship of the National Hot Rod Association, drag racing’s governing body. As the official energy drink of the NHRA, Full Throttle embodies the sport in which its hard-working pit crews and drivers deliver 300 mph speeds in only four seconds time. The new branding will be incorporated into signage, sampling and other track-related activities during the 2010 NHRA Full Throttle Drag Racing Series.
Full Throttle will be launched nationally, this November, in 16-ounce cans and will be available in 5 flavors: Citrus, Blue Agave, Red Berry, Mocha and Caramel, with a suggested retail price of $1.99.
PaddockTalk Perspective
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