PaddockTalk

WRC Promoter seals new TV broadcast deals in United States

WRC News / WRC Rally News 2010
Date: May 16, 2017 - 06:14 PM
WRC Promoter seals new TV broadcast deals in United States


WRC Promoter has strengthened its FIA World Rally Championship TV coverage in the United States after confirming agreements with two broadcast networks.

ELEVEN SPORTS and ESPN3 will both screen live action and highlights from the 2017 championship, which is shaping up to be one of the most exciting and wide open title fights in recent years.



The former will provide coverage on its authenticated linear network, while ESPN will stream live action and highlights on ESPN3.

ELEVEN SPORTS becomes the WRCís exclusive pay TV partner in the USA. It is available in 50 million homes through carriage deals with networks including AT&T, DirecTV, Verizon, Charter and NCTC.

It has acquired a number of other leading sports rights in recent months as part of ambitious growth plans in the USA and will also screen the WRCís pre-event magazine programme.

ESPN3 is ESPNís live multi-screen sports network, which delivers thousands of exclusive sports events annually. It is accessible on computers, smartphones, tablets and streaming devices through WatchESPN and the ESPN app.

It owns exclusive digital rights for live WRC action and will also show mid- and end-of season review programmes as well as event highlights.

Both started WRC coverage at last monthís YPF Rally Argentina, and WRC Promoter managing director Oliver Ciesla said the agreements were a major boost to the championshipís expanding portfolio.

"USA is, of course, a huge market and our new agreements will increase the WRCís audience by delivering increased coverage and exposure to sports fans there.

"ELEVEN SPORTS is a fast-developing player in televised sport which caters for a young demographic. ESPN needs no introduction as one of the most powerful brands in the USAís sports media landscape," he said.

More powerful and aggressive cars have produced a thrilling and unpredictable start to 2017. Four drivers from different manufacturers won the opening four rounds, and the Argentine encounter was decided by 0.7sec - the third closest finish in the WRCís 45-year history.

"The new regulations in 2017 have already generated dynamic edge-of-the seat action and itís our strategy to ensure that excitement is available to as many fans as possible around the globe," added Ciesla.

Both agreements were brokered by WRC Promoterís TV rights distribution partner, the sportsman media group.

WRC will generate more TV content than ever this season, exceeding last yearís figures in which more than 12,000 hours were broadcast globally to a cumulative audience of over 700 million people.

Long-term broadcast partners across the globe have renewed rights deals, being joined by new networks to provide a blend of free and pay TV to fans in more than 150 countries.


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