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Big Brands Back 2011 GP
The Australian Grand Prix Corporation (AGPC) is pleased to announce new multi-year sponsorship agreements with a number of the world’s leading brands seeing this year’s sponsorship gross revenue surpassing that of last year.
New partnerships with Red Bull, Porsche, Red Rooster and Renault in addition to renewed agreements with Qantas, LG, Vodafone, L’Oreal, 3AW, and Triple M have reaffirmed the international prominence of the 2011 Formula 1™ Qantas Australian Grand Prix.
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"We have more sponsors than ever before and our Grandstand and Corporate ticket sales are up from last year," said Andrew Westacott, CEO of the AGPC. "The 2011 Formula 1â„¢ Qantas Australian Grand Prix is shaping up to be an incredible event!"
Jeremy Kann, General Manager Sales and Commercial at the AGPC said, "The various sponsors’ long-term commitment to the event confirms their confidence in the Australian Grand Prix as a global platform to showcase their brands."
"We are extremely happy to see new brands at the event in 2011 and also to welcome back existing partners like Qantas who have been with us for many years," he said.
This year, Qantas introduces a host of premium member benefits through Frequent Flyer exclusive Grand Prix offers. The new Grand Prix Qantas Hub will offer Platinum, Gold and Silver Qantas Frequent Flyers members the opportunity to re-fuel on food and drink without missing out on any of the Formula 1â„¢ action.
In a three-year deal, Red Bull Australia has been appointed as the official energy drink supplier with a number of exciting activities planned both on and off the track.
"Red Bull Australia is pleased to be involved not only as the official energy drink provider but also through exciting activities such as the Red Bull Race Off which will feature four of the world’s best drivers battling it out for victory in identical cars around the Albert Park street circuit," said Jason Sargent, Managing Director Red Bull Australia.
In a three year deal, telco giant Vodafone has confirmed that Vodafone Business Bank will introduce an initiative for loyalty program-members that gives companies the opportunity to register their business logo for display on a McLaren Formula 1™ car in a uniquely impressive branding exercise. "Vodafone Australia is thrilled to be aligned with the AGPC in this significant three year deal. We’re looking forward to showcasing creative brand initiatives on a momentous world sporting platform," said Nigel Dews, Chief Executive Officer of Vodafone Australia.
Official soft-drink provider Pepsi Max, a subsidiary of Schweppes Australia is also secured in a five year sponsorship agreement with the AGPC.
PepsiCo will also sponsor V8 Supercars team Kelly Racing, using its sugar-free cola Pepsi Max brand with graffiti-inspired livery that will change throughout the season.
Official electronics provider LG Australia has also committed to a three year deal to supply innovative smart technology and equipment in the F1 paddock, media centre and all corporate facilities. This sponsorship has great synergy with LG’s Global sponsorship of the Formula 1™.
PaddockTalk Perspective
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