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Oct 13, 2012 - 01:20 AM
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LiftMaster Renews Partnership With Earnhardt Ganassi Racing & Appoints Jmi As Motorsports Agency
Posted by: newsla on Oct 13, 2012 - 01:05 AM
NASCAR News
LiftMaster Renews Partnership With Earnhardt Ganassi Racing & Appoints Jmi As Motorsports Agency


LiftMaster®, the world’s number one brand of professionally installed garage door openers, gate operators and commercial door operators, announced recently that it will extend its partnership with Earnhardt Ganassi Racing with Felix Sabates and driver Jamie McMurray through 2014.

 

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The partnership will include LiftMaster as the primary sponsor on the No. 1 Chevrolet driven by 2010 Daytona 500 winner Jamie McMurray. In addition to the one-race primary sponsorship, LiftMaster’s branding will be prominent on the No. 1 Chevrolet for the remaining NASCAR Sprint Cup Series races, along with placement on McMurray’s firesuit and the No. 1 team uniforms.

To coincide with the partnership extension with Earnhardt Ganassi Racing and Jamie McMurray, LiftMaster renewed its alliance with JMI (Just Marketing International), their motorsports agency of record. LiftMaster will look to JMI to maximize its NASCAR assets and execute on-site activation and regional programming with LiftMaster’s 4,000 independent dealers.

Neal Villarin, Sponsorship & Event Marketing Manager, LiftMaster said: “The LiftMaster brand, our employees, and our network of 4,000 independent dealers have all benefited tremendously from our association with Jamie McMurray and Earnhardt Ganassi Racing. It is with both pleasure AND determination that we agree to a multi-year extension and maintain the powerful momentum that’s been generated. The loyalty of NASCAR fans to the LiftMaster brand is paramount and it is something we plan to strengthen and grow for years to come.”

Steve Lauletta, President, Earnhardt Ganassi Racing commented: "Everyone at Earnhardt Ganassi is very excited to know that LiftMaster will be back with the team in 2013 and beyond. They have been a terrific partner over the last couple of years and we look forward to many more years of partnership."

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