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Nov 13, 2012 - 07:13 PM
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Pocono Raceway Enlists Marketing Services To Drive Sponsorship Opportunities
Posted by: newsla on Nov 13, 2012 - 07:10 PM
NASCAR News
Pocono Raceway Enlists Front Row Marketing Services To Drive Sponsorship Opportunities And Manage Commercial Rights For The Track


Pocono international Raceway, Inc. today announced a new partnership with Front Row Marketing Services, one of the world’s largest and fastest-growing sports and entertainment marketing firms, making it the Raceway’s agency of record for commercial rights, corporate partnership development, and sales opportunities. Pocono is the long-running, largest and most innovative independent racing facility in North America and in 2013 will host two NASCAR Sprint Cup Series weekends as well as the return of Indy Car racing for the first time since 1989.

 

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“Pocono Raceway has taken huge steps in bringing the Raceway to the forefront of the motorsports industry in America,” stated Raceway President and CEO, Brandon Igdalsky. “We have completely repaved the track, added industry leading safety features, increased fan amenities and built a three megawatt solar farm making Pocono Raceway the largest solar powered sports facility in the world. Adding Front Row Marketing Services is another step in forging Pocono Raceway’s continued success in the future,” added Igdalsky.

“Arguably the home of NASCAR in the Northeast with the largest proximity to major urban centers and their consumers, the Pocono Raceway brand offers corporate marketers decades of consumer authenticity very few tracks can speak to,” said Chris Lencheski, President of Front Row Marketing Services. “Our group is very excited to become a larger part of the success of Pocono, the potential our Analytics division has discovered coupled with Front Row’s gravitas in the northeast marketplace will ensure a long fruitful partnership.”

“We are very excited to be able to work with Brandon and his family to help identify what our analytics have proven is a tremendously valuable opportunity for an organization looking to engage an authentic fan base of consumers with the highest sponsor loyalty the Northeast,” said Eric Smallwood, Senior Vice-President of Front Row Marketing Services. “This iconic racetrack showcases the most prestigious levels of motorsport in North America and for the first time in over 20 years will host the thrilling IZOD IndyCar Series, we’re genuinely looking forward to help drive the Raceway’s success!”


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