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Spire Sports + Entertainment Takes Branding And Social Media Initiatives Into The Fast Lane
Spire Sports + Entertainment won four championships in the 2012 racing season and is ready to launch a championship worthy branding and social media campaign. Signing with Mike Calinoff's 140 BUZZ, Spire Sports + Entertainment is committed to their winning ways both on track and off.
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Featuring a driver roster that includes 2011 and 2012 NASCAR Nationwide Champion Ricky Stenhouse Jr., 2012 NASCAR Camping World Truck Series Champion James Buescher, 2012 K&N Pro Series East Champion Kyle Larson and 2012 K&N West Pro Series Champion Dylan Kwasniewski along with Justin Allgaier, Steve Arpin, Landon Cassill, Jason Leffler, Regan Smith, Kevin Swindell and Josh Wise; 140 BUZZ will be focusing on social media branding of this championship winning company.
"Working with Spire adds a different dimension to our client roster and presents new opportunities for both companies," Calinoff said. "We're excited to be aligned with an organization that has produced champions at the top levels of NASCAR."
"Adding the social media and branding platforms to our agency is a key component in our efforts to service both our corporate and driver clients. 140 BUZZ is heavily engaged with the NASCAR community, so we felt it would be a perfect fit for us," Chris Newman President of Spire Sports + Entertainment said.
PaddockTalk Perspective
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