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Tommy Baldwin Racing Joins Forces With 140 Buzz For High Speed Branding And Social Media Strategies
Gearing up for the 2013 race season, Tommy Baldwin Racing has partnered with 140 BUZZ to develop a re-branding program with heavy concentration in social and digital media platforms.
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The 140 BUZZ group will work with Baldwin's team to provide fans a new perspective. What can you expect? Not only race updates but weekly updates and behind-the-scenes access of life at the TBR race shop.
"Tommy has defied the odds in many respects," said 140 BUZZ owner, Mike Calinoff. "He has methodically built a program that is gaining momentum. Now, it's time for them to showcase it."
"This is the next step in bringing our team to another level, both for our sponsors and fans." Baldwin said.
About Tommy Baldwin Racing
Formed in 2009 by NASCAR Sprint Cup Series Crew Chief Tommy Baldwin, Tommy Baldwin Racing opened with a small budget and a big dream. Working hard to achieve full-time competition status that was accomplished at the end of 2011 as the No. 36 Chevrolet locked into the top-35 in NSCS Owner Points. During the 2012 season, Baldwin and his teams again locked into the top-35 with a diverse driver lineup, paving way for more success in 2013.
Based in Mooresville, N.C., TBR will again compete in the NSCS in 2013 with a driver lineup that is TBD.
PaddockTalk Perspective
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