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Watkins Glen International Introduces Cheez-It As NASCAR Sprint Cup Series Entitlement Sponsor
Watkins Glen International and Kellogg Company announced Tuesday that Cheez-It®, the iconic snack brand, has signed a multi-year agreement to be the title sponsor of The Glen’s NASCAR Sprint Cup Series race. The Cheez-It 355™ at The Glen weekend is August 8-11, 2013.
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“We are excited to welcome the Kellogg Company and Cheez-It® to the Watkins Glen International family as our NASCAR event weekend sponsor,” Watkins Glen International President Michael Printup said. “This partnership adds another chapter to our rich racing history and provides an array of opportunities for all involved. I have no doubt our fans will benefit the most during our Cheez-It™ 355 at The Glen weekend. We look forward to DRIVING>>History together with the Kellogg Company and Cheez-It® for years to come.”
This is the company’s first race entitlement sponsorship, although the Cheez-It® brand’s parent, the Kellogg Company, has been involved with NASCAR since 1991.
PaddockTalk Perspective
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