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| · 2013 Formula One F1 Driver Line-up, Rumor Round-up & 2014 Silly Season Rumors - January 26th (Jan 26, 2013)
· 2013 Daytona 24: Grand Am Starting Line-up & Race Preview (Jan 26, 2013)
· 2013 Daytona 24: LIVE Video Streaming, Timing, TV, Radio, Weather (Jan 26, 2013)
· 2013 Daytona 24: Grand-Am Qualifying Results - Ganassi, BMW Take Pole! (Jan 24, 2013)
· 2013 Formula One (F1) Official Launch Schedule - Update 5 (Jan 23, 2013)
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Previous Top Stories! |
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Grand-Am Retains Motorsport Marketing Associates, Behrens Rhineheart To Assist With International Coverage
GRAND-AM Road Racing today announced that Motorsport Marketing Associates (MMA), based in the UK, has again been retained as its UK & European PR and International Development Advisors, while Behrens Rhineheart Agency of Orlando, Fla., will continue outreach to Hispanic and Latin American markets.
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Over the last year, MMA formed part of GRAND-AM’s International Strategy led by Alana France, director of international development. MMA will continue to provide PR and Marketing support to GRAND-AM Road Racing, its U.S.-based race teams and series partners. MMA specializes in motorsport marketing, PR, economic research and the implementation of business strategies in global motorsport.
GRAND-AM encourages UK and European media to work with MMA in creating and generating media coverage for the Rolex 24 At Daytona and the GRAND-AM Rolex Series throughout the season.
Riccardo D’Anconia, managing director of Behrens Rhineheart, will spearhead the agency’s GRAND-AM involvement, concentrating on radio and television news coverage of the Rolex Series.
“Motorsports Marketing Associates and Behrens Rhineheart stand out among others agencies for their wealth of contacts, industry knowledge in the market place and ability to leverage relationships,” France said. “They are a great asset to our department, and will continue to grow interest in GRAND-AM worldwide.”
PaddockTalk Perspective
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Also in Grand Am News: - Stevenson Motorsports Scores Sixth At Daytona (01/26/13)
- 2013 Daytona 24: Grand Am Starting Line-up & Race Preview (01/26/13)
- 2013 Daytona 24: LIVE Video Streaming, Timing, TV, Radio, Weather (01/26/13)
- 2013 Daytona 24: TRG To Offer Racing Mystery Author Tammy Kaehler Unprecedented, Behind-The-Scenes Access (01/26/13)
- 2013 Daytona 24: Daytona 24h - AF Waltrip (01/26/13)
- Grand-Am Cooldown Lap: BMW Performance 200 (01/26/13)
- 2013 Daytona 24: Park Place Motorsports And Children's Tumor Foundation Racing4Research Make Final Preparations (01/26/13)
- MRN, Daytona's WNDB Team Up For Blanket Coverage Of Rolex 24 (01/25/13)
- 2013 Daytona 24: Stevenson Motorsports Takes Seventh On Rolex 24 Grid (01/25/13)
- Huge Team Effort Puts Stevenson Motorsports Back On Track (01/25/13)
- What's New With Mazda Motorsports? Everything! -- New Car, Engine, Fuel, Teams, And Drivers Join Mazda And Speedsource At Daytona (01/25/13)
- 2013 Daytona 24: TRG Brings The Heat To Daytona (01/25/13)
- BMW Power Sweeps Top-Three Starting Positions For 51st Rolex 24 At Daytona (01/25/13)
- Aim Autosport Team Fxdd And RFerri Aim Motorsport Racing With Ferrari (01/25/13)
- Action Express Racing Ready For Rolex 24 At Daytona (01/25/13)
- Spirit Of Daytona Racing News (01/25/13)
- Lead Driver And Team Owner Claudio Burtin Qualifies FOAMETIX/Burtin (01/25/13)
- WeatherTech Racing Audi R8 Qualifies Sixth For Rolex 24 At Daytona (01/25/13)
- Gainsco/Bob Stallings Racing And Alex Gurney Qualify Eighth For The Rolex 24 (01/25/13)
- Weathertech Racing Porsche Qualifies 15th For Rolex 24 At Daytona (01/25/13)
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