His absence has led to mostly "empty grandstands" as the rest of the formula one world tests at Jerez in southern Spain, Brazil's Globo reports.
"We have 25 to 30 per cent more journalists this year," Jerez's media boss Raul Zarzuela said.
"Everyone wants to see the new cars -- it's almost like a grand prix," he added.
But "The absence of Alonso has hurt the interest here (in Spain)," Zarzuela admitted. "We (Spain) are in (economic) crisis, of course, but it only costs 10 euros for the whole day."