|
 |
|
|
|
|
Pinnacle Foods Group & RCR Renew Multi-Team Partnership
Richard Childress Racing and Pinnacle Foods Group brands have developed a program that will see multiple brands from the leading packaged food company serving as primary sponsors of multiple race teams in the NASCAR Nationwide Series.
|
|
|
From Pinnacle Foods Group, the Armour® Vienna Sausages brand will be the primary sponsor for five races with three drivers in 2012 (Kevin Harvick/No. 33: March 16/Bristol Motor Speedway; Brian Scott/No. 2: May 4/Talladega Superspeedway, Aug. 31/Atlanta Motor Speedway; and Ty Dillon/No. 33: May 10/Darlington Raceway, September 6/Richmond International Raceway). Hungry-Man® will sponsor Harvick and the No. 33 team on April 26 at Richmond International Raceway.
Pinnacle Foods Group is a leading producer, marketer and distributor of high-quality branded food products, many of which have been trusted household names for decades. Armour® is one of America's favorite canned meat brands known for its Chili, Vienna Sausage, Hash, Stews and more. An associate sponsor of RCR's No. 29 NASCAR Sprint Cup Series team and driver Harvick in 2008, Armour® has been a major associate of Kevin Harvick Inc., in both the NASCAR Nationwide Series and the NASCAR Camping World Truck Series, since 2009. In 2012, Pinnacle Foods brands were RCR sponsor partners in the NASCAR Nationwide Series and the NASCAR Camping World Truck Series.
"Pinnacle Foods Group along with the Armour® and Hungry-Man® brands are very excited about the opportunity to continue to partner with Richard Childress Racing," said Eric Hintz, vice president of marketing. "We want to thank Kevin Harvick, Brian Scott, Ty Dillon and all the RCR employees for their ongoing support, and look forward to seeing them continue to take home the checkered flag in 2013. We're thrilled to maintain our winning ways on the track, and expect to extend our winning ways to our key grocery retail partners and consumers throughout the nation."
RCR has earned five championships, 64 race wins and two rookie-of-the-year awards since beginning its NASCAR Nationwide Series program in 2000.
"Armour® was a great partner in 2012 so we're glad to have them back this season along with the addition of Hungry-Man®," said Richard Childress, president and chief executive officer of Richard Childress Racing. "Pinnacle Foods was instrumental in the re-launch of RCR's successful NASCAR Nationwide Series program last year. Our goal this year is to continue our success at the race track to grow their businesses in the marketplace."
PaddockTalk Perspective
|
|
|
Also in NASCAR News: - Toyota Care To Sponsor 10 Races On Rowdy's Tundra (02/07/13)
- North Carolina Education Lottery Signs On As Title Sponsor Of NCWTS Event (02/07/13)
- Evernham Presents $280,000 Donation To Autism Society Of NC For IGNITE (02/07/13)
- Countdown To Daytona For Thursday, Feb 7, 2013 (02/07/13)
- Toyota TMMK Post Event Notes & Quotes 2-7-13 (02/07/13)
- Barney Hall, Ken Squier Honored By NASCAR & Hall Of Fame (02/07/13)
- MIS News: Wifi, In-Seat Service Among Fan Enhancements In 2013 (02/07/13)
- Dollar General To Sponsor The Dollar General 200 Fueled By Amerigas (02/07/13)
- Dover International Speedway, Pocono Raceway Team Up For Daytona 500 Watch Party (02/07/13)
- SR2 Motorsports Continues Momentum, Re-Signs Blake Koch, Promotes Gordon To General Manager (02/07/13)
- Hollywood Casino At Kansas Speedway Hosting Daytona 500 Watch Party (02/07/13)
- Dover International Speedway, Pocono Raceway Team Up For Daytona 500 Watch Party (02/07/13)
- Martinsville Speedway Memories Perfect Gift For Valentine's Day (02/07/13)
- Countdown To Daytona For Wednesday, Feb 6, 2013 (02/07/13)
- NASCAR Acceleration Weekend 2013 Previews New Season (02/07/13)
- For The 8th Season In A Row, Prairie Meadows To Promote (02/07/13)
- Toyota Racing Team Visits Georgetown Plant (02/07/13)
- Watch The Great American Race At The Glen (02/07/13)
- Martin Truex Jr Foundation Announces 4th Annual Catwalk For A Cause (02/06/13)
- Martinsville Speedway Ticket Office Begins Weekend Hours Feb 23 (02/06/13)
|
|
| |
|
