|
 |
|
|
|
|
Love's Travel Stops Partners With Front Row For 3 Races
Front Row Motorsports will take the green flag on the 2013 season with another new partner. Love's Travel Stops will sponsor Front Row Motorsports for three NASCAR Sprint Cup Series races, beginning with the season-opening Daytona 500. The travel center's colors will adorn David Gilliland's No. 38 Ford for the "Great American Race" at Daytona International Speedway later this month, David Ragan's No. 34 Ford at Texas Motor Speedway in April, and a third race to be determined.
|
|
|
Love's Travel Stops, based in Oklahoma City, Okla., is family-owned and operated with more than 290 locations in 39 states and is currently ranked No. 7 on Forbes' list of America's Largest Private Companies.
"The partnership with Front Row Motorsports is an exciting one, and NASCAR is a great place to showcase our brand and introduce our new loyalty platform," said Dave Frankenfield, Love's director of marketing. "Love's is known for highly visible locations and friendly team members who serve drivers on the road 24 hours a day, seven days a week across the country, and now we're rolling out a new rewards program. Many of our customers are passionate race fans, and so are we. We look forward to cheering on the Love's MyLoveRewards car as it crosses the finish line."
Team owner Bob Jenkins sees the pairing of Front Row Motorsports and Love's as a natural partnership.
"Everybody knows that NASCAR fans are the most brand-loyal fans in the world," Jenkins said. "With Love's Travel Stops all over the country, it makes for a pretty easy decision for race fans to choose where they're going to stop for their fuel and convenience items. We're pretty happy that Love's sees the value in our team in how we can connect them with NASCAR's fan base."
The Feb. 24 Daytona 500 will draw extra attention this year, with the race being the first to showcase the new "Gen-6" car of the Sprint Cup Series. The remodeled cars, including Ford's Fusions, feature several unique changes, including a look more representative of production models seen on the street.
Both the Daytona and Texas races will be broadcast live on FOX
PaddockTalk Perspective
|
|
|
Also in NASCAR News: - Countdown To Daytona For Friday, Feb 8, 2013 (02/08/13)
- SR2 Motorsports To Play In Team Boom Golf Tournament To Benefit Injured Georgia Child (02/08/13)
- In Daytona 500, Gordon Wants No 88 In Victory Lane (02/08/13)
- Kerry Earnhardt's Earnhardt Collection Homes Recognized Nationally (02/08/13)
- Actor James Franco Named Grand Marshal For 55th Annual Daytona 500 (02/08/13)
- Toyota Care To Sponsor 10 Races On Rowdy's Tundra (02/07/13)
- North Carolina Education Lottery Signs On As Title Sponsor Of NCWTS Event (02/07/13)
- Evernham Presents $280,000 Donation To Autism Society Of NC For IGNITE (02/07/13)
- Countdown To Daytona For Thursday, Feb 7, 2013 (02/07/13)
- Toyota TMMK Post Event Notes & Quotes 2-7-13 (02/07/13)
- Barney Hall, Ken Squier Honored By NASCAR & Hall Of Fame (02/07/13)
- MIS News: Wifi, In-Seat Service Among Fan Enhancements In 2013 (02/07/13)
- Dollar General To Sponsor The Dollar General 200 Fueled By Amerigas (02/07/13)
- Pinnacle Foods Group & RCR Renew Multi-Team Partnership (02/07/13)
- Dover International Speedway, Pocono Raceway Team Up For Daytona 500 Watch Party (02/07/13)
- SR2 Motorsports Continues Momentum, Re-Signs Blake Koch, Promotes Gordon To General Manager (02/07/13)
- Hollywood Casino At Kansas Speedway Hosting Daytona 500 Watch Party (02/07/13)
- Dover International Speedway, Pocono Raceway Team Up For Daytona 500 Watch Party (02/07/13)
- Martinsville Speedway Memories Perfect Gift For Valentine's Day (02/07/13)
- Countdown To Daytona For Wednesday, Feb 6, 2013 (02/07/13)
|
|
| |
|
