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SCCA Appoints Chris Berg To Public Relations Position
Sports Car Club of America, Inc. and SCCA Pro Racing have named Chris Berg to the newly-created Public Relations Coordinator position, serving roles in both organizations.
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Berg will provide detailed event coverage and serve as the main point of contact for on-site media on behalf of SCCA Pro Racing at each Mazda MX-5 Cup and Pirelli World Challenge Championship race. Berg will also handle other assignments for SCCA’s Club Racing, Solo and Rally divisions.
“Working for a racing organization with the history of the SCCA is an absolute dream come true,” Berg said. “I look forward to working with the staff, drivers and team owners to help SCCA Pro Racing become a destination for racers and fans, alike.”
Berg comes to SCCA with two years of motorsports public relations experience with a Kansas City-based karting organization. In addition to his public relations experience, Berg has also worked as a freelance journalist since 2004, covering a variety of subjects, including higher education and college sports. The vast majority of that time was spent covering motorsports for a variety of media outlets.
Aside from just writing about racing, Berg has been an active racer for the past 14 years and was an SCCA member prior to being hired into the organization. He earned his undergraduate degree from University of Missouri-Columbia, and has an MBA from Baker University.
“The combination of Chris’ skill set and passion for sports car racing make him a perfect candidate for this position,” SCCA VP of Marketing & Communications Eric Prill said. “We are excited to have Chris join our team, and know that he will make immediate contributions to SCCA, SCCA Pro Racing and its series.”
PaddockTalk Perspective
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