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Sauber F1 Team Lining Up In Swiss Running Shoes By On
Swiss running shoe company On is now equipping the Sauber F1 Team with its award-winning performance running shoes. Motor racing is a team sport in which the best possible material plays a key role. The team’s trackside endeavours demand a combination of endurance and quick reactions, and the patented technology developed by On blends comfort and speed - virtues that also boost the Sauber F1 Team drivers and physiotherapists in their race preparations and training camps.
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"We’re particularly pleased to be working with another Swiss company," says Monisha Kaltenborn, CEO of the Sauber F1 Team. "On is a young, innovative enterprise and an excellent fit for us, especially as many of the team use their brief periods of free time during race weekends to keep fit by jogging around the circuit."
"Sauber F1 is all about innovation, speed and precision - attributes that running shoes have lacked for a long time to this degree," says Olivier Bernhard, six-times Ironman champion and co-founder of On. "The radical new sole developed by On helps elite athletes to set new personal best times and run more efficiently. And countless amateur runners have also experienced a new running feeling with the shoes and are simply having more fun.
"On AG is a young Zurich-based running shoe company on a simple mission: the team strives to elevate running to a sport that is not just healthy but fun, too. The company was founded in 2010 and success has been quick to follow; leading elite athletes such as Ironman Vice World Champion Caroline Steffen run in On shoes.
The stand-out feature of On shoes is their unique CloudTec sole, which provides a soft landing and powerful takeoff. This patented technology was engineered in Switzerland and enables athletes to run more efficiently.
The On running shoe has just won the ispo Gold Award for the best performance shoe of 2013, the latest in a string of technology and design prizes the company has earned around the world.
PaddockTalk Perspective
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