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Mar 07, 2013 - 04:43 PM
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KOMA Unwind Accelerates Motorsports Involvement With Event Sponsorship
Posted by: newsla on Mar 07, 2013 - 04:42 PM
KOMA Unwind Accelerates Motorsports Involvement With Event Sponsorship

In an effort to accelerate their marketing efforts around their vastly growing Bebida Beverage Company (BeBevCo.) brand, KOMA Unwind® (@KOMAUnwindNews) will carry the event sponsorship role for the upcoming NASCAR Whelen Southern Modified Tour (NWSMT) race at Southern National (N.C.) Motorsports Park on Saturday, March 23.


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Developed by BeBevCo., KOMA Unwind relaxes those who drink it. It also helps them improve both the duration and quality of their sleep with flair and favor. KOMA Unwind is formulated to relax the body, mind and soul. It is the perfect lifestyle beverage for those who can appreciate extreme relaxation.

The relaxation or “anti-energy” drink category is a new category to the beverage industry. This type of drink is dedicated to helping consumers achieve a level of relaxation without the use of pills or alcohol.

With plans to have a healthy presence in Motorsports this season, KOMA Unwind continues to fuel a “relaxation revolution” in a way to chill without a pill.

The KOMA Unwind Relaxation 150 will be the fourth event of the season at the Kenly, North Carolina-based racetrack. In addition to the NASCAR Whelen Southern Modified Tour, the afternoon will also feature four other local racing divisions consisting of Limited Late Models, Street Stocks, Mini Modifieds and UCARS.

KOMA Unwind will also have brand ambassadors onsite to give out free samples to attendees. Following the event, Southern National Motorsports Park has agreed to carry the popular beverage for the remainder of the season, available at all concession stand locations.

Additionally, KOMA Unwind has invited members of the United States Marine Corps. from nearby Camp Lejeune to attend the day’s festivities.

“I cannot begin to explain how excited we are about partnering with Southern National Motorsports Park for the upcoming races,” said BeBevCo. CEO Brian Weber. “Being a NASCAR racer myself, it’s very humbling to bring something back to the sport and support everyone in a couple weeks. Not only will we be an event sponsor, but we’re also opening the door for 100 Marines to take a breather and enjoy the action for themselves. If not for them and the rest of our Armed Forces, we would not be able to do this.”

He added, “KOMA Unwind is becoming increasingly popular throughout the country and that’s something everyone from the company is very proud of. As we continue to grow and expand, you will see a growing presence in various forms of partnerships. However, our mission remains clear to offer a way to chill without a pill.”

The first-ever KOMA Unwind Relaxation 150 is set for Saturday, March 23. Gates are tentatively scheduled to open at 11:00 a.m., with an on-track autograph sessions etched in at 1:30 p.m. with pre-race ceremonies set to commence at 1:55 p.m. and racing lifting off at 2:00 p.m.

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