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G-Clean Welcomed Into The NASCAR Green Family
Green Earth Technologies’ G-CLEAN® brand celebrated its entry into the family of official NASCAR Green partners in a wide-ranging series of activities during the recent Daytona Speedweeks.
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Green Earth Technologies, Inc. (GET) (OTC Bulletin Board: GETG.BB) a totally “green” tech company, is the maker of G-CLEAN products. G-CLEAN products are DfE (Designed for the Environment) certified.
“NASCAR fans are becoming increasingly aware of Green products and they have a long history of supporting NASCAR sponsors,” said Jeffrey Loch, President and CMO of GET.
According to NASCAR research, its millions of fans are twice as likely to embrace green compared to non-fans, and are far more likely to view their household as very green and always looking for ways to positively impact the environment.
· Loch was invited to make a presentation at the Track Operators meeting for the NASCAR Home Tracks program. As a result, 45 of the tracks that host NASCAR’s touring series events will participate in G-CLEAN promotions in 2013.
· Loch also attended a series of NASCAR partnership events to meet with executives from a number of fellow NASCAR sponsors.
· Earlier in the week, G-CLEAN was also featured on the cars at the UNOH Battle at the Beach events as a part of the NASCAR Home Tracks Contingency program, in which GET's G-CLEAN logo is featured on each entry in the NASCAR Whelen All-American Series, NASCAR Whelen Modified Tour, NASCAR Whelen Southern Modified Tour and NASCAR K&N Pro Series.
“The NASCAR Green sponsorship opportunities provide GET with both increased consumer awareness and valuable B2B opportunities,” said Jeffrey Loch. “We look forward to building on those relationships both with consumers and in the marketplace.”
PaddockTalk Perspective
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