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USANA’s Rev3 Energy Becomes Official Energy Drink Of USF2000
As the Cooper Tires USF2000 Championship Powered by Mazda revs up for the start of its 2013 racing season this week at Sebring International Raceway, now its competitors will as well. The series is extremely pleased to announce that USANA Health Sciences’ Rev3 Energy® will be the Official Energy Drink of USF2000.
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“We are thrilled to welcome USANA and its high-quality Rev3 beverage into our group of outstanding partners,” said Dan Andersen, Owner and CEO of Andersen Promotions, the series promoter. “Professional athletes around the world rely on USANA’s nutritional products and we are excited to offer a healthy energy drink to not only our drivers but our teams, guests, colleagues and staff as well.”
Rev3 Energy® will be showcased throughout the USF2000 paddock with product and branding at the series’ hospitality unit and entertainment suites, on series’ equipment and at podium ceremonies in addition to every entry in the 30-car starting field. USANA will also utilize the partnership to entertain corporate guests at several USF2000 events.
“USANA works extensively with elite athletes, so we understand the heavy wear and tear on the body that accompanies any sport, especially racing,” said Dan Macuga, USANA’s Chief Communications Officer. “That’s why USANA fits perfectly in sponsoring the USF2000 Series.”
Headquartered in Salt Lake City, Utah, USANA has become a world leader in health and nutrition since its founding in 1992. Rev3 is the brainchild of USANA CEO David Wentz, who was looking for a healthy alternative to the energy drinks that were available. Working with USANA’s cellular nutrition experts, Rev3 was formulated and launched in 2008.
“I’m excited about the unique opportunity of working to combine a great racing organization with a great nutrition company,” said Tony Daum, USANA Associate. “USANA and USF2000 make an outstanding team.”
The seven-event, 14-race Cooper Tires USF2000 Championship Powered by Mazda season opens this week with a pair of races on March 14/15 in support of the American Le Mans Series and the prestigious 61St Annual Mobil 1 Twelve Hours of Sebring in Sebring, Fla.
PaddockTalk Perspective
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