|
 |
|
|
|
|
Double Duty For KOMA Unwind This Weekend In NASCAR
In an 11th hour agreement, Bebida Beverage Company (BeBevCo.) announced today that investors of the KOMA Unwind® Liquid Relaxation (@KOMAUnwindNews) brand and supporters of NASCAR driver Carl Long have agreed to sponsor the No. 23 Ford Mustang in tomorrow’s Royal Purple 300 at Auto Club (Calif.) Speedway.
|
|
|
The partnership reunites Long with KOMA Unwind for the first time since 2010 when Long scored his career-best finish in the NASCAR Camping World Truck Series (NCWTS) of 11th at Dover (Del.) International Speedway in the Dover 200.
In addition to its role with Long in the No. 23 KOMA Unwind Liquid Relaxation Ford Mustang, the popular-growing brand is also sponsoring activities at Southern National (N.C.) Motorsports Park Saturday afternoon, which includes a 150-lap NASCAR Whelen Southern Modified Tour race. With a presence on both the East and West coast, KOMA Unwind continues to fuel a “relaxation revolution” in a way to chill without a pill.
Developed by BeBevCo., KOMA Unwind relaxes those who drink it. It also helps them improve both the duration and quality of their sleep with flair and favor. KOMA Unwind is formulated to relax the body, mind and soul. It is the perfect lifestyle beverage for those who can appreciate extreme relaxation.
The relaxation or “anti-energy” drink category is a new category to the beverage industry. This type of drink is dedicated to helping consumers achieve a level of relaxation without the use of pills or alcohol.
BeBevCo. CEO Brian Weber said, “Undoubtedly, this is a very exciting weekend for us. We’re excited about our first-ever NASCAR sponsorship at Southern National Motorsports Park, but we’re equally thrilled about reuniting with Carl (Long) for the NASCAR Nationwide Series race in California. With our product now having a global presence, we are now pushing ever more to introduce to not only race fans, but people in a general about a new way to chill.”
The Royal Purple 300 is the fifth race on the 2013 NASCAR Nationwide Series schedule. The green flag is scheduled to waive shortly after 2:00 p.m. (local; 5:00 p.m. Eastern) with live coverage on ESPN, MRN Radio and SiriusXM Satellite Radio Channel 90.
The first-ever KOMA Unwind Relaxation 150 is set for Saturday, March 23. Gates are tentatively scheduled to open at 11:00 a.m., with an on-track autograph sessions etched in at 1:30 p.m. with pre-race ceremonies set to commence at 1:55 p.m. and racing lifting off at 2:00 p.m.
PaddockTalk Perspective
|
|
|
| |
|
