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Apr 23, 2013 - 05:26 PM
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Goodyear To Kick Off Military Charity Program At Coca-Cola 600
Posted by: newsla on Apr 23, 2013 - 05:25 PM
Goodyear To Kick Off Military Charity Program At Coca-Cola 600

The Goodyear Tire & Rubber Company today announced that its fourth-annual “Goodyear Gives Back” military charity campaign will kick off during Charlotte Motor Speedway’s May Speedweeks and the NASCAR Sprint Cup Series Coca-Cola 600.


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To raise awareness for this year’s program, Goodyear will once again transform the appearance of its iconic NASCAR tires, replacing the traditional Goodyear “Eagle" and "Wrangler" sidewalls with a symbolic desert camouflage design reading "Support Our Troops."

The tires will be run during all NASCAR events at Charlotte Motor Speedway in May, including the Sprint All-Star Race, the Camping World Truck and Nationwide Series races, and the Coca-Cola 600.

“Launching our ‘Goodyear Gives Back’ program with the ‘Support Our Troops’ theme at Charlotte leading up to Memorial Day makes a world of sense,” said Greg Stucker, Goodyear’s director of race tire sales. “Charlotte has long honored members of our armed forces during its events each May, and this will only enhance those efforts. We are proud of our program, and want all NASCAR fans and Americans to join us in supporting our troops.”

In the first three years of the program – with the running of Support Our Troops tires at Daytona International Speedway in both 2010 and 2012, and Chicagoland Speedway in 2011 – Goodyear and NASCAR fans have generated more than $700,000 in cash and product donations to help military members and their families through the “Support Our Troops” organization.

In addition to launching its own charity program, Goodyear will also support the Charlotte Motor Speedway’s "Welcome Home Our Troops" program to help bring troops and their families to the Coca-Cola 600.

“Goodyear is very pleased to once again be working with the Support Our Troops organization, and we’re proud of the awareness and donations our program has generated over the past three years,” said Kris Kienzl, Goodyear’s NASCAR marketing manager. “We’re also excited to team up with Charlotte Motor Speedway, and hope our ‘Support our Troops’ tires serve as a constant visual reminder of all the military support initiatives taking place at the track.”

More details on the 2013 Goodyear Gives Back program, including how fans can get involved and support the cause, will be released in the coming weeks.

Goodyear is one of the world’s largest tire companies. It employs approximately 69,000 people and manufactures its products in 53 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

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