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Jul 04, 2013 - 07:07 AM
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More than $140,000 Raised for Youth Groups During NASCAR Weekend
Posted by: newsla on Jul 04, 2013 - 07:07 AM
More than $140,000 Raised for Youth Groups During NASCAR Weekend

Charitable events combined to raise more than $140,000 for Sonoma County youth groups during the 25th Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend at Sonoma Raceway, June 21-23.


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The proceeds from the majority of events will benefit Sonoma County youth organizations through the Sonoma Chapter of Speedway Children’s Charities, the charitable arm of the raceway, which has distributed more than $4.3 million to qualified youth groups since 2001.

The Children’s Champions Grand Marshal’s Banquet generated $82,000, while the Ride-of-a-Lifetime Charity Auction, which was hosted in the Wine Country Winner’s Circle on NASCAR Sunday, raised more than $23,000.

The Grand Marshal’s Banquet was held on Friday, June 21, at Cline Cellars in Sonoma and featured Grand Marshal Darrell Waltrip, a member of the NASCAR Hall of Fame. The sold-out sit-down dinner, which also featured NASCAR drivers Michael Waltrip, Clint Bowyer and Boris Said, was hosted by racing analyst and former NASCAR crew chief Larry McReynolds. Proceeds from the banquet will be split between Speedway Children’s Charities and the Boys & Girls Clubs of Sonoma Valley.

The top-selling item at the Ride-of-a-Lifetime Charity Auction was a Tag Heuer watch, which netted $3,300. Other top selling items included a Jeff Gordon Ride of a Lifetime experience ($1,800) and Ride of a Lifetime experiences with Tony Stewart and Kyle Busch ($1,600).

More than $18,000 was also generated through various donations throughout the weekend, including $4,000 garnered from Great Clips haircuts for charity and a $5,000 donation on behalf of the Transporter Drivers of Motorsports Association (TDMA), who participated in the 3rd annual NASCAR Hauler Parade in Sacramento on June 20. In addition, the Simraceway Performance Driving Center donated $7,725, which was generated from stock car hot lap rides during the weekend.

“The NASCAR weekend offers a variety of opportunities for us to connect people with Speedway Children’s Charities and to generate support for the terrific organizations that are supporting young people in our communities,” said Steve Page, president and general manager of Sonoma Raceway. “We are grateful for the generosity of the fans, sponsors and volunteers whose contributions make this all possible.”

In addition to the proceeds generated for SCC, Levy Restaurants, the official caterer of Sonoma Raceway, hosted 12 local non-profit groups to support concession stands around the facility. In return for their hard work, Levy gives back a portion of sales to support those non-profit organizations. These groups, including Boys & Girls Club of Vallejo, Vallejo High School, Native Sons of the Golden West, Petaluma High School Athletics, Vallejo Little League, and North Bay Athletics, among others, received a total of almost $27,000 after NASCAR weekend.

Sonoma Raceway and Levy Restaurants also supported Social Advocates for Youth (SAY) on Saturday, June 22, for the second annual “NASCAR Day for SAY” event. The group hosted approximately 100 guests. Proceeds will benefit programs serving youth in Sonoma Valley, including school counseling and youth employment services.

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