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Jul 31, 2013 - 06:43 AM
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Leavine Family Racing Hires Vice President Of Marketing And Partnerships
Posted by: newsla on Jul 31, 2013 - 06:41 AM
NASCAR News
Leavine Family Racing Hires Vice President Of Marketing And Partnerships


Leavine Family Racing in the NASCAR Sprint Cup Series (NSCS) continues its strategic growth development with the addition of Jeremy Lange as vice president of marketing and partnerships. Lange will design activation programs for new and existing sponsors as well as marketing sales focused on landing new partners and fulfilling those sponsor contracts.

 

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"Being a part of Leavine Family Racing is exciting for many reasons," Lange said. "I am looking forward to the opportunity of leading the marketing and sales department while building strong relationships with the team and our current and future partners."

A marketing and industry veteran, Lange boasts over 15 years of experience in strategic brand activation, creative marketing and advertising, most recently serving as national account manager in the business sales division at Best Buy. There, his responsibilities included the development of the strategic sales and marketing approach that delivered increased revenue within the automotive, communications and motorsports business verticals.

With the addition of Lange, Leavine Family Racing continues to advance its continued mission to be a growing and thriving team in NASCAR. Lange's guidance will help the third-year team to increase its marketing resources that are available to the team's partners, giving sponsors incremental and tangible participation benefits.

"Jeremy Lange makes a great addition to the Leavine Family Racing team" team owner Bob Leavine said. "We are proud to have him aboard and believe his extensive knowledge in the industry will help us to reach our goal of attaining sponsorship."

During his impressive career, the W. P. Carey School of Business at Arizona State University graduate was an account director at GMR Marketing where he oversaw the motorsports strategic and activation plans for accounts including Best Buy, Jim Beam, as well as the strategic planning for HBO's college marketing platform.

He has led marketing efforts for Retail Sports Marketing, where he managed the development and execution of retail marketing programs for key accounts, including Miller Brewing Co., Top-Flite and Kroger's partnership with the Daytona 500 at Daytona International Speedway.

He's worked for Fanz Enterprises and was responsible for negotiating and managing all motorsports and consumer partnerships on behalf of the company.

Lange started his career at MediaCom, a division of Grey Advertising in New York City, where he managed, developed, and presented strategic media and marketing plans for Diageo and LVMH (Tanqueray, Johnnie Walker, J&B, Ruffino and Moet & Chandon).

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