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Oct 13, 2013 - 02:15 AM
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Quaker State Renews Kentucky Sponsorship
Posted by: newsla on Oct 13, 2013 - 02:14 AM
NASCAR News
Quaker State Renews Kentucky Sponsorship


Five-Year Extension For Cup Race – Kentucky Speedway and Quaker State officials announced Saturday the terms of a five-year sponsorship renewal for the NASCAR Sprint Cup Series race title sponsor.

 

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“This is a great day for Kentucky Speedway,” said Kentucky Speedway General Manager Mark Simendinger. “When we started with the NASCAR Sprint Cup Series in 2011, our goal was to be the best, and for us to be the best, we have to have great partners. We couldn’t be more excited to be with Quaker State as we grow our track, grow our race and continue to innovate.”

Some of those innovations, such as painting the speedway’s retaining walls in Quaker State’s signature green and gold colors, helped make the decision to renew an easy one for company officials.

“This is a reflection and a result of the relationship we have established over the last three years,” said Rusty Barron, Vice President of Marketing for Quaker State. “Since the inaugural event, it has been excellent for our customers, the race fans; it’s been tremendous for our Quaker State brand, and we’re excited for our announcement.”

The 2014 Quaker State 400 presented by Advance Auto Parts will be held Saturday, June 28.

SEASON TICKET HOLDERS ENJOY LUNCH – Susan and Brett Surrett have been Charlotte Motor Speedway season ticket holders for quite a few years.

Brett has been coming to races in Charlotte since 1971, and they have been attending together since 1995. They attended Saturday’s season ticket holder lunch in the infield with a pretty good idea of what to expect: free food, driver appearances and an afternoon of excellent hospitality.

What they didn’t expect was to walk away with a pair of hot garage passes, which they won as part of a fan giveaway.

“We’ve been in the garage once before, and it was when Bill Elliott was sponsored by McDonald’s … so it’s been a while,” Brett Surrett said. “This is the kind of thing that really makes (Chairman and CEO of Speedway Motorsports Inc.) Bruton Smith’s tracks stand out. We go to other tracks, but those places just don’t have the same appreciation for the fans as Bruton’s tracks. The SMI tracks have set a precedent, a level that other tracks need to pay

attention to, or their attendance will just keep declining. In fact, we’re not going back to one of those other tracks next year. Just Bruton’s.”

Deanna Miles and Brenda Patrick, a mother-daughter duo who live in nearby Mooresville, echoed the thoughts of the Surretts. Originally from Speedway, Ind., the pair moved south seven years ago and fully embraced the NASCAR way of life. They have been season ticket holders since coming to North Carolina, and they attend the Summer Shootout Series every Tuesday at Charlotte Motor Speedway.

They say that unlike the IndyCar races they used to attend, in Charlotte they’re treated like royalty. And that’s why they’re so loyal to NASCAR and Charlotte Motor Speedway.

“Bruton Smith does his fans right,” Miles said. “The hospitality is phenomenal. And we tell this to people every day.”

At Saturday’s lunch, they visited with several members of the Charlotte Motor Speedway management staff, further cementing their opinion of the speedway.

“We like the fact that the management will come out and mingle and they want to hear what we have to say,” Patrick said. “It’s obvious they care about the fans.”

CHEF LORENA GARCIA SERVES SIGNATURES DISHES – Chef Lorena Garcia knows one thing as a celebrity chef and successful restaurateur: Never show up without food. Which is why, when she came to the Charlotte Motor Speedway Media Center Saturday before the start of the Bank of America 500, she brought two of her signature dishes with her.

A Venezuelan-born chef, Garcia brought her famous Tropical Crab Cakes and Mango Fire-Glazed Wings to the speedway. Her food will be served to guests in suites and the infield Winners Circle Lounge. She is also researching innovative new twists on traditional track foods for the Coca-Cola 600 Weekend next May.

“I try to bring new beautiful flavors with a Latin flair,” said Garcia, who is known to many as a judge on NBC’s “America’s Next Great Restaurant” and as a competitor on season four of Bravo’s “Top Chef Masters.”

“One of the things I wanted to do is find out exactly what the people that come to the races like to eat, and how we can bring new ideas and flavors. That’s what I’m here for, not only to bring new recipes but also find out what people like to eat on the races, what are the flavors they like to find.”

Garcia has been to a NASCAR race just once before, at the Coca-Cola 600 last May. She said she immediately fell in love with the energy of the sport.

“When those engines start, life changes,” said Garcia. “To me, it totally brought me in, and I fell in love.”


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