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Dec 12, 2013 - 06:34 AM
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Heatcraft Back For More With Erebus Motorsport In 2014
Posted by: newsla on Dec 12, 2013 - 06:32 AM
Sports Cars
Heatcraft Back For More With Erebus Motorsport In 2014


Heatcraft, a global leader in commercial refrigeration products and services, has confirmed it will extend its commercial partnership with V8 Supercars team Erebus Motorsport in 2014.

 

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As part of Heatcraft Worldwide Refrigeration, Heatcraft Australia is a wholesale manufacturer and distributor catering for the refrigeration and air conditioning trades.

Building on a successful first year in V8 Supercars with Erebus, Heatcraft has increased its involvement with logo placement on the front guard of the Mercedes-Benz AMG E63 V8 Supercars next season.

Heatcraft ran a range of incentive programs with staff and customers, one of which included life-size cardboard driver cut-outs displayed at their 60 branches across the country. The Erebus partnership was also key to the launch of the industry leading Gas2Go refrigerant gas cylinder exchange and management system.

"Heatcraft is proud to again be supporting the Erebus V8 Motorsport team in 2014," said Gavin Tory - Marketing Director for Heatcraft Australia and New Zealand.

"Our association with Erebus in 2013 has provided us with valuable opportunities to share the V8 Supercar experience with our customers and staff. Erebus have really gone the extra mile to make our partnership a success and the team's commitment and dedication to achieving at the highest level augurs well for improved performance in 2014.

"We are very excited at the prospects of sharing in this success."

Erebus Motorsport CEO Ryan Maddison said 2014 will be an exciting time for both the race team and the Heatcraft partnership.

"Heatcraft started in the sport at the same time as our E63 AMG V8 Supercars and like us are looking forward to bigger things in 2014," said Maddison.

"They have introduced a new range of customers to V8s and I'm delighted to see that Erebus has helped them reach their goals through the partnership.

"Like our championship, Heatcraft touches every corner of Australia and also New Zealand. Together we continue to develop ways to engage their customers with the unique experiences that the team can provide."

WHAT IS EREBUS MOTORSPORT:

Founded in 2011, Erebus Motorsport has quickly become a well respected player in Australian and international motorsport. Beginning with the first of AMG Customer Sports' SLS AMG GT3 outside Europe, and then took the bold move in 2012 to introduce AMG into the Australian V8 Supercars for 2013.

Erebus Motorsport is unique in having V8 Supercars first and only sole female team owner in Betty Klimenko. The Sydney businesswoman has driven the program from the very beginning off the back of her passion for motorsport and the development of young talent.

Erebus has been developing its three E63 AMG V8 Supercars throughout 2013 in a combined effort between Australia and Germany. Outside its pair of SLS AMG GT3s and the V8 Supercars, Erebus Motorsport holds a franchise in the V8 Utes category and has established the Erebus Motorsport Academy to develop young driving and engineering talent. The organisation holds proprietary rights to the right hand drive version of the AMG E-Cell driver safety cell used in the SLS AMG GT3 and across the DTM platform under the Erebus Engineering banner.

WHAT IS HEATCRAFT:

Heatcraft is Australia and New Zealand’s leading provider of commercial refrigeration and air conditioning systems. It has a network of 70 wholesale outlets and distribution centres across Australia and New Zealand and manufactures an extensive range of refrigeration and climate control equipment.

As part of the multi-billion dollar New York Stock Exchange listed, Lennox International group, the global network includes 11,500 employees across manufacturing, product development and supply facilities worldwide; providing the widest range of product, experience and innovation.

Heatcrafts brands include:
• Kirby ready to install Commercial grade refrigeration systems
• Lennox human comfort systems
• Gas2Go gas cylinder exchange and management system
• Interlink Commercial grade HVAC parts and accessories, pair coil and mounting brackets
• RefacTM brass & copper fittings, PVC pipe ducting and soft drawn copper tube

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