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Jan 16, 2014 - 07:03 AM
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NASCAR, MIS host panels at the North American International Auto Show
Posted by: newsla on Jan 16, 2014 - 07:00 AM
NASCAR News
NASCAR, MIS host panels at the North American International Auto Show


NASCAR has proven to be the technology proving grounds for companies throughout the industry as it continues to be at the forefront of innovation. Michigan International Speedway hosted a panel discussion at the North American International Auto Show. “Start Line to Finish Line: Engineers and Drivers talk Technology, Innovation, Racing and Fan Engagement in NASCAR” was featured Wednesday.

 

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This superstar symposium took place during Industry Preview days of the auto show at the Cobo Center. Fans, media and guests who attended this unique presentation or listened online heard from engineers and drivers from all three of NASCAR’s manufacturers – Ford, Toyota and Chevrolet.

The hour-long program featured two panels. The event started with engineers from NASCAR, Ford, Chevrolet and Toyota and how they apply research, development and technology to cars and race cars. The second panel saw NASCAR drivers and executives from Michigan International Speedway and NASCAR discuss how they energize the sport’s fan base through innovative and technological initiatives that drive fan engagement.

Panelists included:

PANEL 1: Gene Stefanyshyn, Vice President, Innovation and Racing Development, NASCAR
David Wilson, President and General Manager, Toyota Racing Development, Toyota
Jim Campbell, U.S. Vice President of Performance Vehicles and Motorsports, Chevrolet
Jamie Allison, Director, Ford Racing, Ford Motor Company

PANEL 2: Roger Curtis, President, Michigan International Speedway

Gene Stefanyshyn, Vice President, Innovation and Racing Development, NASCAR

Kim Brink, Vice President, Marketing, NASCAR

Michael Waltrip, NASCAR driver/team owner of Michael Waltrip Racing, Toyota

David Ragan, No. 34 Front Row Motorsports Ford

Ryan Newman, No. 31 Quicken Loans Chevrolet, Richard Childress Racing

“We were thrilled to host this event at the world’s foremost auto show,” MIS President Roger Curtis said. “Technology and fan engagement in NASCAR, with its teams and drivers, the manufacturers and the racetracks has been a significant part of this business and this sport since its inception. Our sport is committed to continuous improvement and we were thrilled to share it with so many.”

The North American International Auto Show is the premier show in the world as it brings car manufacturers and enthusiasts together from around the globe. The show features numerous car reveals for the upcoming year and allows fans to get an up-close to look at the latest innovations. Cobo Center is transformed into a dream come true for car lovers as hundreds of vehicles are displayed from all the manufacturers.

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is NASCAR’s fastest track and the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.


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