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Feb 04, 2014 - 06:17 PM
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2014 NHRA: Alexis DeJoria to Debut the Patron XO Cafe Hot Rod in Pomona
Posted by: newsla on Feb 04, 2014 - 06:16 PM
NHRA
2014 NHRA: Alexis DeJoria to Debut the Patron XO Cafe Hot Rod in Pomona


Kalitta Motorsports driver Alexis DeJoria eagerly awaits the first moment she powers her 10,000-horespower Patrón XO Cafe Toyota Camry Funny Car down the 1,000-foot stretch at Auto Club Raceway in Pomona, Calif. this weekend at the 54th annual Circle K NHRA Winternationals.

 

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Armed with a brand new look and a renewed sense of vigor and confidence, the third year Funny Car team is looking forward to proudly debuting their new Patrón XO Cafe purple, gold, and matte-black hot rod in front of fans for the first time. Patrón XO Cafe defies convention, marrying the great taste of Patrón Silver tequila with the natural essence of fine coffee – it’s exciting and exhilarating and provocative, exactly what Alexis stands for.

“We’ve undergone a lot of exciting changes during the off-season, most notably, switching from Patrón’s signature ‘Patrón Silver’ livery, to their ‘XO Cafe’ brand. It’s a big change- pretty much everything needed a makeover, but we’re still in the Patrón Spirits Company family, and we’re proud to be representing the XO Cafe brand,” said the Funny Car driver, who is going into her ninth season as an NHRA competitor. “Everything is different to reflect the XO Cafe brand- new truck wraps, hero cards, website, merchandise- anything you can think of, really. We’re all very excited for fans to see our new look. We’ve also expanded our merchandise program, to make it easier for fans to proudly display their team pride. In addition to our merchandise trailer [present at all 24 NHRA Mello Yello events] and our e-boutique, www.alexisdejoriaracingshop.com, our merchandise will now be available via Maingate.”

“Another big change for our team is the addition of some new crew members. There is a fresh, new vibe in our pit, and everyone feels really good. We have our solid car that we had towards the end of last season, and we were able to continue to build off of that during winter testing. We’re all just very confident about this season and excited to showcase our new brand. We’ve continued to improve over the past few years and I have no doubt we will finish solidly in the Top Ten this season,” said the Austin-based driver. The team finished in the No. 12 spot in the NHRA’s Countdown to the Championship rankings at the conclusion of the 2013 NHRA Mello Yello Drag Racing Series, with four semi-final finishes to their credit.

Prior to the race weekend, DeJoria, who is gracing the cover of the current issue of National Dragster and featured in this month’s issue of Austin Fit magazine, will be stopping by several Los Angeles-based media outlets to help promote the Patrón XO Cafe brand and the upcoming NHRA race. “We have a lot going on leading up to the race this week. I’m going to bring my prized ’67 Chevy Chevelle SS to Adam Carolla’s studio where we’ll film the popular car show, Carcast. I’ll also be visiting the KTTV FOX 11 studios on Tuesday evening, appearing live on KTLA Wednesday morning, and taping an episode of Nick Mom, a fun show on the Nickelodeon channel. These are all wonderful opportunities to show off our sport, and hopefully introduce NHRA drag racing to a new audience.”

Alexis DeJoria and the Kalitta Motorsports Patrón XO Cafe Toyota Camry Funny Car team kicks off the season opener this Friday, February 7 at 1PM PST.

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