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Feb 05, 2014 - 06:20 AM
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2014 NHRA: PBIR Announces Partnership with LKQ Pick Your Part
Posted by: newsla on Feb 05, 2014 - 06:17 AM
2014 NHRA: PBIR Announces Partnership with LKQ Pick Your Part

Palm Beach International Raceway™ (PBIR) is pleased to welcome LKQ Pick Your Part (LKQ) to its family of track sponsors and partners. The Drag Strip's Lane 2 scoreboard now bears the LKQ logo, each timing slip printed for a Drag Strip pass now has LKQ designated for Lane 2, and public address announcements now refer to the right lane as LKQ Pick Your Part Lane 2.


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"I am proud to announce our new partnership with sponsor LKQ Pick Your Parts. We look forward to maintaining a 3-year relationship with LKQ as the naming rights sponsor of Lane 2 on the Drag Strip. After several meetings and discussions with Plant Manager Rod Donhoff of the Riviera Beach location regarding their yards in Palm Beach County and their needs to market themselves, it made sense for LKQ to choose one of our largest pieces of real estate here at the track for the next 3 years," noted Jackie Rea, Director of Business Development at PBIR.

With more than 50 locations across the U.S. recycling more than 500,000 vehicles a year, LKQ Pick Your Part is a leading source for high quality, low cost used auto parts. South Florida locations include West Palm Beach, Riviera Beach and Fort Lauderdale.

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