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Feb 18, 2014 - 07:10 PM
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· 2014 Daytona 500 (Sprint Unlimited): NASCAR Sprint Cup Race Results - Hamlin, Toyota Win! (Feb 16, 2014)
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· F1: Raikkonen could be next F1 father ? (Feb 17, 2014)
· F1: Teams group FOTA set to collapse ? (Feb 17, 2014)
· F1: Court action threatens Kolles' F1 plans ? (Feb 17, 2014)
· F1: Ferrari engine stops spark to save fuel ? (Feb 17, 2014)
· F1: Schu wins fight against pneumonia ? (Feb 14, 2014)
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Ole Smoky Moonshine goes Racing with Team Lucas
Posted by: newsla on Feb 18, 2014 - 07:05 PM
Tidbits
Ole Smoky Moonshine goes Racing with Team Lucas


Ole Smoky Tennessee Moonshine® has found a novel way to yet again outrun the competition by focusing its marketing programs on the fans and back-road racers who originally made moonshine such an exciting element of American folklore. In 2014, Ole Smoky will partner with Team Lucas for a massive advertising/marketing and sponsorship program encompassing nearly 150 grassroots racing events across America's heartland.

 

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Ole Smoky's Original Moonshine will be a key presence at nine Lucas Oil Off Road Racing Series events, 30 Lucas Oil Late Model Dirt Series races, ten Lucas Oil Drag Boat Series events, 30 Lucas Oil Pro-Pulling League stops and 40 Lucas Oil American Sprint Car Series dates.

Of the partnership with Lucas Oil, Ole Smoky CMO Frank Guernsey said, "We look forward to reaching our consumers all across America by teaming up with Team Lucas' extremely successful racing programs. Team Lucas' on-site event organization and network television coverage is totally in line with the heritage of the Ole Smoky brand and products."

Lucas Oil Executive Vice President Bob Patison stated, "Ole Smoky Moonshine is about as American as you can get, and its customers dovetail with many of our Team Lucas on-site events and high-action television programming designed to reach the greatest number of fans and viewers.

Team Lucas

Is an entertainment package for race fans across the country and a dynamic advertising and marketing medium for companies. Along with its major presence at Lucas Oil Stadium in Indianapolis, Team Lucas showcases the Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling Series, Lucas Oil Modified Series Presented by Loan Mart, Lucas Oil Off Road Racing presented by GEICO Powersports, Lucas Oil Drag Boat Series, Lucas Oil Speedway and the Lucas Oil AMA Motocross Championship. Team Lucas partners participate in over 300 annual live events across the USA complimented by more than 300 hours of prime time programming produced by Lucas Oil Production Studios and televised nationally and internationally on CBS, CBS Sports, NBC, NBC Sports and the Lucas owned, MAVTV network.

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