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Feb 25, 2014 - 06:23 AM
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Motors TV UK Set To Join Freeview Platform
Posted by: newsla on Feb 25, 2014 - 06:16 AM
Tidbits
Motors TV UK Set To Join Freeview Platform


Television’s greatest array of motor sport and motorcycle coverage will be available to more UK homes than ever before from February 27 when Motors TV joins Freeview (channel 240).

 

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From around midday this Thursday anyone with a compatible internet-enabled Freeview HD or Freeview+HD product (box or TV) can watch the High Speed Television Channel.

That means more motor sport fans than ever before will have access to the likes of FIA World Rally Championship, live FIA World Endurance Championship, V8 Supercars, FIM MX World Championship and FIM Endurance World Championship coverage, in addition to those existing viewers watching via Sky and Virgin Media.

Connect TV enables broadcasters to combine content distributed on the terrestrial broadcast network alongside IP delivered content and present it on a single channel number in the Freeview EPG.

Viewers access the channel like any other, by selecting it from the Freeview guide or imputing its number on the remote. The viewer is presented with a full screen picture and additional information such as programme name, start/end time and a synopsis – all displayed in a mini-overlay.

Frederic Viger, Head of Programming and Acquisitions at Motors TV, said: “We’re delighted to be joining the Freeview family through Arqiva’s Connect TV. Scores of motor sport fans will now have access to the widest and most diverse range of live, delayed and highlights programming that features both international and domestic championships. It was something that prospective viewers had been calling for and I’d like to think that we’ve responded to their wishes. The proliferation of internet-connected television made this a very attractive platform.”

Russ Armstrong, Director of Hybrid TV, Digital Platforms at Arqiva, said: “Motors TV is a brand that understands their audience and the various nuances between devices and platforms their audience engage on. Providing their content on the Freeview platform allows new viewers to discover their channel. Great content is as popular as ever and through Connect TV we’re working with broadcasters to ensure a seamless delivery of their channels.”

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