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Feb 25, 2014 - 02:19 PM
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Richard Childress Racing Announces New Members to Communications Department
Posted by: newsla on Feb 25, 2014 - 02:14 PM
Richard Childress Racing Announces New Members to Communications Department

Richard Childress Racing has added four new team members to their Communications Department for the 2014 season. They are Patrick Budd, Katey Hawbaker, Morgan Hollars and Traci Hultzapple.


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Budd, of High Point, N.C., is a graduate of High Point University with a Communication degree. He will handle the communications needs of the No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager team of driver Ty Dillon. Budd comes to RCR from the High Point Enterprise newspaper, where he was a staff writer.

Katey Hawbaker joins RCR with extensive NASCAR team, sanctioning body and agency experience. The native of State College, Penn., graduated from Shippensburg University with a degree in Marketing. She was most recently with Red Horse Racing, and prior to that, served in communications roles with NASCAR,, Kevin Harvick, Inc. and agency Breaking Limits. She will handle communication duties for the No. 2 Shore Lodge/Whitetail Lodge/Anderson's Maple Syrup Nationwide team of Brian Scott.

Morgan Hollars is a graduate of the Belmont Abbey College Motorsports program, which she attended on a NCAA Division II volleyball scholarship. She comes to RCR from Octagon where she worked with clients Sprint and Sunoco. The native of Cochran, Ga., will manage the communications responsibilities of Brendan Gaughan and the No. 62 South Point/WIX Filters team in the Nationwide Series.

Traci Hultzapple brings her veteran experience on the media, sponsor and team channels of NASCAR to the No. 31 CAT/Quicken Loans/WIX Filters/Kwikset team of Ryan Newman. For the past seven seasons, the native of Lancaster, Penn., managed the NAPA Auto Parts Sprint Cup Series program at Michael Waltrip Racing and at Wasserman Media Group. Her background in NASCAR public relations includes stints at PPI Motorsports and Cox Marketing Group. Hultzapple's TV background includes being a senior producer at NASCAR Media Group and producer at FOX 43 in York, Penn., where she earned three mid-Atlantic Emmy awards and a national Telly award.

All of these positions will fall under the responsibility of Jeremy Burleson, Managing Director, Partnership Marketing and Team Communications.

"The addition of these four individuals strengthens our already respected and hardworking Communications team at RCR," Burleson said. "As our partners' program objectives and activation have evolved, and the means of media distribution and consumption have changed, including the growth of social media, it's imperative we align ourselves accordingly to meet those partners' needs.

"The combined experience of our recent hires will be an asset to our larger marketing team on many levels. We are entering the 2014 NASCAR season with great confidence those objectives will be met, if not exceeded, with our new team members in place."

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