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Mar 10, 2014 - 04:03 PM
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· F1: Ferrari sandbagged in winter testing ? (Mar 10, 2014)
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Arden International - Partnership Announcement
Posted by: newsla on Mar 10, 2014 - 03:58 PM
GP2 News
Arden International - Partnership Announcement

Arden has formed a partnership with mobile marketing startup “Beepsquare” in an initiative to strengthen engagement with their existing fan base plus at the same time attract new fans using mobile technology.


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Through the use of QR Codes, NFC and mobile friendly URLs, Arden will be able to reach out to motor racing enthusiasts providing real time team news, competitions, videos and promote their social media channels.

Beepsquare values the ‘User Journey’ as the most important aspect of mobile marketing. The challenge is often that people are short of time, only have a smartphone to hand and may not be in a location for fast cellular data reception. Beepsquare’s aim is to overcome these challenges using various techniques allowing people to connect and interact with relevant information on the go.

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