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Mar 19, 2014 - 06:08 PM
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Bubel New Official Supplier of WSBK
Posted by: newsla on Mar 19, 2014 - 06:07 PM
Bubel New Official Supplier of WSBK

Bubel and Dorna WSBK have come to an agreement for the technical towel brand to become an Official Supplier of the eni FIM Superbike World Championship for the 2014 season. Superbike riders will be provided with a Bubel towel, with dedicated Championship designs, immediately after the qualifying and the races.


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“Bubel - kills the towel” is the revolutionary towel made of brand-new materials, which is not just a fashion item, but also a high-tech product. Bubeltech is a unique fabric that makes Bubel so highly absorbent, much more than traditional cotton towels. It guarantees that it dries out quickly, being super compact and light, and it doesn’t smell or give any allergic reaction.

Sergio Ortiz, Bubel Marketing Manager, believes that the brand fits perfectly with the WSBK spirit: “Superbike means technology, sport, excitement, performance. We share lots of values, and we felt that we had to be part of this Championship. Not only those riders making it to the podium will have their Bubel towel; as soon all Superbike’s fans will have the chance to buy their own Bubel with unique designs”.

“For its specific features, Bubel is the best towel choice, not only for surfers, but for bikers, as well” said
Marc Saurina, WSBK Commercial and Marketing Director. “We’ve already seen some Bubel towels on the podium with the Kawasaki Racing Team line up last year, and for 2014 old-style towels will be replaced by Bubels at each WSBK round. From the parc ferm� to the race podium and at the post-race press conferences, Bubel will accompany our riders around the world. We’re pretty sure this item will be loved by motorcycle fans.”

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