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May 20, 2014 - 02:49 PM
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Arie Luyendyk, Jr To Host The Race Party
Posted by: newsla on May 20, 2014 - 02:46 PM
IndyCar News
Arie Luyendyk, Jr To Host The Race Party

BRANDed Management, a sports and entertainment management, events and public relations agency, announced that THE RACE PARTY would return as a pre-race Indy 500 party this 2014 Memorial Day weekend. The annual event will be held on Friday, May 23, at SENSU in downtown Indianapolis. Season 8 finalist on ABC's "The Bachelorette" and racecar driver Arie Luyendyk, Jr. will host the event.


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"We're thrilled to return The Race Party to preface this year's Indy 500," BRANDed's co-founder Jen Beaver said. "We're excited to bring back some of the activations and celebrity participation to support the Indy 500 being a spectacle. We've been doing parties and events for over 15 years and this will be one to remember."

This year's THE RACE PARTY moves to SENSU (225 S Meridian St.), one of Indianapolis' hottest nightclubs. Along with host Luyendyk, DJ Sinclair Wheeler will be spinning LIVE to kick-off the high-energy, race-filled weekend.

THE RACE PARTY is presented by Grey Goose, Red Bull and RadioNOW 100.9. Admission is free and VIP packages are available for $100 pre-sale and $150 at the door. For VIP tables or bottle service, please call 317-200-4836.

THE RACE PARTY announcement follows BRANDed Management's earlier announced events including the 500 Prelude event taking place on May 20, 2014 at Tom Aviation presented by Dr. Chernoff & Associates and Tom Wood Jaguar and hosted by The First Lady of Racing, Linda Vaughn.

BRANDed Management is simultaneously handling celebrity integration for the 2014 Indianapolis 500 to include GRAMMY®-winning country superstar LeAnn Rimes set to sing the National Anthem, along with the star of ABC's hit "Shark Tank" and owner of the Dallas Mavericks, Mark Cuban, to serve as the Honorary Starter.

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