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May 23, 2014 - 06:29 AM
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Valpak Promotes Savings on the Go Through IndyCar Partnership with RLL
Posted by: newsla on May 23, 2014 - 06:28 AM
IndyCar News
Valpak Promotes Savings on the Go Through IndyCar Partnership with RLL

Valpak, a leader in local print and digital coupons, announces a partnership with Rahal Letterman Lanigan (RLL) Racing to kick off this weekend at the Indianapolis 500 and continue through 2015.


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The partnership combines America’s love of racing with Vapak’s loyal audience, reinforces the convenience of mobile apps on the go and supports Valpak’s automotive offerings, which continue to be a favorite with the Valpak audience.

The Valpak logo will be featured on the No. 15 National Guard Honda-powered IndyCar driven by Graham Rahal, as well as the No. 16 Honda-powered IndyCar driven by Oriol Servia, thus spreading the Valpak savings message nationwide on the Verizon IndyCar Series circuit.

Valpak’s envelopes - mailing July 22 through August 18 - will support the partnership. The Valpak envelope will include an augmented reality (AR) component and will be mailed to more than 40 million households throughout the United States and Canada.

On Friday, May 23, Valpak will invite their social media followers to share in the experience and excitement of the Indy 500 and will share special photos and messages with racing fans throughout the weekend on Facebook, Twitter and Instagram.

"We’re very proud to be a part of a team like Rahal Letterman Lanigan Racing," said Michael Vivio, president of Cox Target Media, provider of Valpak, who recently got to see the team in action first-hand at the St. Petersburg Grand Prix, close to where the Valpak headquarters are located. "Not only is it a really exciting place to be, but it’s a great opportunity to remind consumers they can get Valpak savings on the go - anywhere at any time, whether that’s with a Valpak mobile app. online or in the blue envelope."

Valpak, which has been in the business of helping people save money for more than 45 years, is known for its local coupons in North America. Recently Valpak has been leading the industry in mobile couponing, serving up mobile savings through apps and incorporating the latest technology. Valpak has shown an ongoing commitment to be on the forefront of technology with its mobile app presence in the mobile environment and its first-to-market integration into four mobile wallets, including Passbook, Microsoft, Samsung and Google.

"We are excited by our new partnership with Valpak, the huge audience it opens up to us and the ability to interact with them," said team co-owner Bobby Rahal. "Being featured on the envelope, especially with the ability to show a video through augmented reality, is a great way to reach out to a broader audience."

The automotive category continues to be a favorite among Valpak consumers. Last year, Valpak offered savings from almost 5,000 advertisers. Combined, more than 1.7 billion advertisements were mailed with Valpak in 2013. Categories include auto repair, tire dealers, auto parts, oil and lube, car wash and detail, auto body, auto repair and more. Advertisers include Firestone, Jiffy Lube, Valvoline, Meineke, Maaco, Precision Tune, Tuffy and other brands.

"In addition to the sponsorship, we are particularly proud to be able to sponsor the National Guard car," said Vivio. "We join the International Franchising Association (IFA) VetFran program in their efforts to help recruit veterans and we have an incentive program for franchise owners." Valpak has also extended that offer to members of the National Guard.

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