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Jun 04, 2014 - 06:13 AM
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Barton G. Collaborates With IMSA For Premium TUDOR Paddock Club Hospitality
Posted by: newsla on Jun 04, 2014 - 06:12 AM
Barton G. Collaborates With IMSA For Premium TUDOR Paddock Club Hospitality Experience

When racing legends like Sir Jackie Stewart, professional athletes like NBA player J.J. Redick, top jewelers representing TUDOR Watch USA, and VIPs from Patrón Spirits International come to International Motor Sports Association (IMSA) events, they deserve a luxurious environment in which to enjoy spectacular TUDOR United SportsCar Championship racing action.


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They’ve gotten it this season through the TUDOR Paddock Club and Miami-based Barton G., a premier hospitality company specializing in event design, production and management. The TUDOR Paddock Club is an exclusive VIP hospitality club that operates at each TUDOR Championship event, located in prime paddock or infield areas. Barton G. holds "Proud Partner" status through a multi-year partnership with IMSA.

Founded in 1993 by Barton G. Weiss, an internationally recognized event concept designer, restaurateur and culinary visionary, Barton G.’s clients include Fortune 500 companies, A-list celebrities and other major sports properties such as the NFL, USGA, and PGA.

"Our partnership with IMSA and the TUDOR Championship allows us to provide enhanced hospitality design and re-branding services to the exciting world of motorsports, similar to the way Barton G. brought its innovative and creative hospitality services to the sport of professional golf over the past two decades," said Jean Paul Desrochers, President of Barton G. "Our creative team redesigned a fresh new look for the TUDOR Paddock Club, and continues to work with other IMSA sponsors to explore how the ‘Barton G. touch’ could enrich their current hospitality offerings throughout the race season."

In his two-decade career, Weiss has created more than 20,000 events for corporate, sports and social clients. He has become known around the globe as one of the industry’s most innovative talents, as a "special events maestro."

"The TUDOR Paddock Club underscores our commitment to make the TUDOR United SportsCar Championship and IMSA premium events for manufacturers, sponsors, teams and VIPs," said IMSA Vice President of Marketing David Pettit. "We needed a strong partner to create such an environment and found a fantastic one in Barton G.

"The efforts of Barton G. to redesign the TUDOR Paddock Club have greatly enhanced our ability to deliver an upscale experience for small groups of VIP guests, and make the TUDOR Championship a special place to race."

The TUDOR Paddock Club is an evolution of the American Le Mans Series presented by Tequila Patrón VIP Club, which debuted in 2012.

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