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Jun 05, 2014 - 04:20 PM
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Woods Bros. #21 Will have Distinctive Quick Lane Look at MIS
Posted by: newsla on Jun 05, 2014 - 04:20 PM
NASCAR News
Woods Bros. #21 Will have Distinctive Quick Lane Look at MIS


The Motorcraft/Quick Lane No. 21 Ford Fusion will have a different and distinctive Quick Lane look when it hits the track at Michigan International Speedway in Brooklyn, Mich., June 13-15.

 

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Quick Lane blue will replace the usual Motorcraft red that is synonymous with the Wood Brothers Racing NASCAR Sprint Cup entry.

In addition to prominent Quick Lane Tire & Auto Center markings on the hood, the rear deck lid will feature the Quick Lane tag line "READY TO SERVE," which refers to the company’s factory-trained technicians’ willingness to go the extra mile to provide fast and dependable service with trusted expertise to make a customer’s vehicle ready for the road.

The Motorcraft logo will still be present on the new-look No. 21. As Quick Lane’s principal replacement parts brand, the relationship between Quick Lane and Motorcraft is critical to the success of each. Quality replacement parts is just one of the many brand tenants that Quick Lane offers to its customers

In February, Quick Lane Tire & Auto Center opened its 700th U.S. retail location, making it one of the fastest-growing auto center chains in the country. Since then four more Quick Lane stores have opened, each offering the convenience of a neighborhood garage with no appointment necessary, service while you wait, evening and weekend hours and competitive prices. Quick Lane, which has locations in all 50 states, also provides the consumer confidence that comes from dealing with a major automotive manufacturer (Ford Motor Co.) that offers high-quality parts and factory-trained technicians.

With a Quick Lane location in every state, the company is embarking on a national ad campaign to introduce its various marketplace advantages and to let customers across the nation know that Quick Lane is "Ready to Serve" with convenience and confidence. Part of the campaign will feature the No. 21 NASCAR livery featured at the Quicken Loans 400 as well as its driver, 2011 Daytona 500 winner Trevor Bayne.

"Opening our 700th location is an important milestone for Quick Lane Tire & Auto Center," said Frederiek Toney, president of the Ford Customer Service Division. "With locations from coast to coast, we can support our Quick Lane brand with national advertising including our partnership with NASCAR and Wood Brothers Racing. We hope that this paint scheme running in a nationally televised NASCAR race and the associated ad campaign will make our Quick Lane owners proud and increase recognition for the brand."

See the Quick Lane-sponsored Ford Fusion in the Quicken Loans 400 from Michigan International Speedway on June 15 on TNT beginning at 1 p.m. ET.

For live updates, follow the Motorcraft/Quick Lane Ford Mustang team on Twitter (MQL_Racing) and Facebook (click on the "Twitter" icon).


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