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Jun 27, 2014 - 02:57 PM
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The Sound Of Racing
Posted by: newsla on Jun 27, 2014 - 02:54 PM
The Sound Of Racing

Infiniti Red Bull Racing is pleased to announce that it has entered into a collaboration with Ultimate Ears, which will power the music for the team’s trackside hospitality.


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Ultimate Ears will also provide the team with its award-winning UE BOOM wireless speaker, with two examples of the go-anywhere speaker going to Infiniti Red Bull Racing drivers Sebastian Vettel and Daniel Ricciardo. The social music player, which provides 360-degree sound, will also be given to VIP fans at each grand prix of the season.

Ultimate Ears has produced a custom-edition UE BOOM speaker for the team and each will reflect the team’s signature blue and play the sound of a racing engine when turned on.

“Ultimate Ears is a great fit for Infiniti Red Bull Racing’s Formula One trackside hospitality program,” said Rory Dooley, general manager of Ultimate Ears. “The prestige of the organisation and team, paired with the world-class performance of the UE BOOM was a natural match, and we’re thrilled to be providing both the music and the premier merchandise for the exclusive VIP guests, made up of celebrities and industry influencers.”

Commenting on the new collaboration, Infiniti Red Bull Racing Team Principal Christian Horner added: “We are always looking to work with companies that share the Team’s ethos of doing things differently, whilst retaining a commitment to quality and excellence. We have found that in Ultimate Ears and we look forward to sharing a successful season together.”

UE BOOM is known for its bold, immersive sound and go-anywhere design. The speaker has a versatile shape that easily fits in any backpack or water bottle holder. The UE BOOM is wrapped in a specially developed acoustic skin that is both water and stain resistant, so you can take it anywhere without worry. Additionally, thanks to its cylindrical shape, the UE BOOM blasts bold 360-degree sound. After downloading the latest UE BOOM app for iOS™ or Android™ through the App StoreSM or Google Play™, the speaker can also pair to another UE BOOM for double the sound or traditional left/right stereo sound.

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