Jack Daniel's Racing Celebrate 300 Races In Townsville
Jack Daniel's Racing this weekend will celebrate its 300th race in V8 Supercars competition, with a strong result in the Castrol Townsville 500 Driven by TAFE Queensland set to kick the party into overdrive.
The two car sponsorship is one of the longest running in the sport, with the involvement now in its ninth season.
Throughout this time, Jack Daniel's has used the V8 Supercars platform to promote a responsible drinking message, with the "Pace Yourself, Drink Responsibly" phrase being widely promoted, including on the race car livery.
This commitment has extended to working closely with government bodies such as the SA MAC (Motor Accident Commission), primarily in the area of promoting safe driving initiatives.
Numerous drivers have represented the team on track, with Todd and Rick Kelly being the squad's primary drivers dating back to 2008 and 2009 respectively.
Highlights for the duo include a pair of victories for Rick in 2011 at Hamilton and Sandown, where he was joined on the podium on both occasions by brother Todd.
Rick also took Jack Daniel's to victory lane that year at Hidden Valley with a stunning late race move to climb from fifth into the lead.
Todd meanwhile got the ball rolling for the brand in 2008, with the first championship race victory for Jack Daniel's Racing at Symmons Plains Raceway.
Founding team driver Steven Richards meanwhile found success in 2006, with a race win at the Australian Grand Prix, and also the overall championship round victory at Barbagallo Raceway.
Over the years several top-flight international drivers have joined the squad, including Marco Andretti, Jorg Bergmeister, Scott Dixon, Graham Rahal, Richard Westbrook, and Ben Collins, who played the role of the 'The Stig' on the popular television program Top Gear.
Since 2006, the sponsorship has transferred from its origins at Perkins Engineering, through Kelly Racing, and now with Nissan Motorsport, a partnership that commenced with the brand's return to the sport in 2013.
JACK DANIEL'S RACING STATS
20 Different drivers
7,100 Tyres used
85,000 T-shirts sold
105,000 Kilometres raced in competition
230,000 Litres of race fuel used
400,000 Kilometres travelled by the team's Mack truck & transporter
13,500,000 Fans trackside
JACK DANIEL'S RACING QUOTEBOARD
RICK KELLY - #15 Jack Daniel's Nissan Altima
"One of the most enjoyable parts of being a V8 Supercar driver is having the opportunity to represent fantastic brands, and for me the Jack Daniel's brand is exactly that," said Rick Kelly.
"It's one of the strongest brands in the world, and for us to have that on the side of the car, and to proudly represent them within V8 Supercars is very exciting.
"We've had the opportunity over the years, with Jack Daniel's support, to head over to the distillery in Lynchburg, Tennessee, a couple of times.
"It's something that we are very fond of, those memories and certainly the loyalty Jack Daniel's has shown us over the years.
"This weekend in Townsville is a huge celebration within the team, and the Jack Daniel's crew as well.
"From that point of view we hope to deliver them some fantastic results."
TODD KELLY - #7 Jack Daniel's Nissan Altima
"It's unbelievable for such a high profile company to be able to reach a milestone like that," said Todd Kelly.
"There are not too many sponsors in motorsport that would make the 300 race mark, especially in Australia, so huge congratulations are in order for Jack Daniel's.
"It just goes to show how strong the brand is, not only Jack Daniel's but also V8 Supercars, and the fan support over the past nine years.
"It would be incredible to know how many thousands of Jack Daniel's Racing T-shirts are walking around in the public domain after all of that time in motorsport.
"It's been a great ride, and we look forward for more good times to come in the future."
MICHAEL McSHANE - SVP Managing Director ANZSEA, Brown-Forman
"At Jack Daniel's we have used our tagline, "Pace Yourself, Drink Responsibly" since we entered motorsports (via NASCAR) in the United States, and have continued this via V8 Supercars for nine years," said Mr McShane.
"We conducted qualified research upon entering the sport that proved communicating 'responsibility' through a racing sponsorship was the most effective way to reach consumers with this important message, and make a difference.
"Jack Daniel's has been a proud supporter of V8 Supercars and we are immensely proud to celebrate our 300th race this weekend in Townsville with drivers Rick and Todd Kelly.
"In Todd and Rick we have accomplished champions, who live and breathe the values of the Jack Daniel's brand and are consummate in their role as responsibility champions."
EVENT 7 CASTROL TOWNSVILLE 500 DRIVEN BY TAFE QUEENSLAND
Circuit: Townsville Street Circuit
Circuit Location: Reid Park, Townsville, QLD
Circuit Length: 2.86km
Qualifying Format: Two 10 minute, one 20 minute qualifying session, one Top-Ten Shootout
Race Format: Two 44 lap races, One 88 lap race
Times are in Australian Eastern Standard Time
Friday 4th July 2014
10:10am 10:30am: Practice 1
11:40am 12:00pm: Practice 2
12:50pm 1:10pm: Practice 3
Saturday 5th July 2014
10:15am 10:25am: Qualifying Race 20
10:35am 10:45am: Qualifying Race 21
2:15pm 3:16pm: Race 20 (44 laps)
4:50pm 5:51pm: Race 21 (44 laps)
Sunday 6th July 2014
11:00am 11:20am: Qualifying Race 22
12:05pm 12:35pm: Top-Ten Shootout
3:55pm 5:53pm: Race22 (88 laps)
AUS TELEVISION SCHEDULE SEVEN NETWORK/7mate
Saturday 5th July 2014
Sydney: 12:00pm 1:00pm Race Day Xtra 7mate, 1:00pm 1:30pm V8 XTRA 7mate, 1:30pm 6:00pm V8 Supercars Seven, 6:00pm 6:30pm V8 Supercars Post Race 7mate
Melbourne: 12:00pm 1:00pm Race Day Xtra 7mate, 1:00pm 1:30pm V8 XTRA 7mate, 1:30pm 6:00pm V8 Supercars 7mate, 6:00pm 6:30pm V8 Supercars Post Race 7mate
Brisbane: 12:00pm 1:00pm Race Day Xtra 7mate, 1:00pm 1:30pm V8 XTRA 7mate, 1:30pm 6:00pm V8 Supercars Seven, 6:00pm 6:30pm V8 Supercars Post Race 7mate
Adelaide: 11:30am 12:30pm Race Day Xtra 7mate, 12:30pm 1:00pm V8 XTRA 7mate, 1:00pm 5:30pm V8 Supercars 7mate, 5:30pm 6:00pm V8 Supercars Post Race 7mate
Perth: 10:00am 11:00am Race Day Xtra 7mate, 11:00am 1:30pm V8 XTRA 7mate, 11:30am 4:00pm V8 Supercars 7mate, 4:00pm 4:30pm V8 Supercars Post Race 7mate
Sunday 6th July 2014
Sydney: 12:30pm 2:00pm Race Day Xtra 7mate, 2:00pm 6:00pm V8 Supercars Seven, 6:00pm 6:30pm V8 Supercars Post Race 7mate
Melbourne: 12:30pm 2:00pm Race Day Xtra 7mate, 2:00pm 6:00pm V8 Supercars 7mate, 6:00pm 6:30pm V8 Supercars Post Race 7mate
Brisbane: 12:30pm 2:00pm Race Day Xtra 7mate, 2:00pm 6:00pm V8 Supercars Seven, 6:00pm 6:30pm V8 Supercars Post Race 7mate
Adelaide: 12:00pm 1:30pm Race Day Xtra 7mate, 1:30pm 5:30pm V8 Supercars 7mate, 5:30pm 6:00pm V8 Supercars Post Race 7mate
Perth: 10:30am 12:00pm Race Day Xtra 7mate, 12:00pm 4:00pm V8 Supercars 7mate, 4:00pm 4:30pm V8 Supercars Post Race 7mate
(Provisional after 19 of 38 races)
1. Mark Winterbottom- 1451 points
2. Craig Lowndes- 1290
3. Jamie Whincup- 1265
4. Fabian Coulthard- 1204
5. James Courtney- 1120
6. Shane Van Gisbergen- 1111
7. Scott McLaughlin- 1045
8. David Reynolds- 952
9. Chaz Mostert- 914
10. Jason Bright- 881
17. Rick Kelly- 748
24. Todd Kelly- 516
FOLLOW JACK DANIEL'S RACING
Rick Kelly on Twitter: @RickKelly
Rick Kelly on Facebook: Facebook.com/rickkelly15
Rick Kelly on Instagram: rickkelly15
Todd Kelly on Twitter: @toddkellyracing
Todd Kelly on Facebook: Facebook.com/toddkellyracing
Todd Kelly on Instagram: toddkellyracing
2014 V8 SUPERCARS CHAMPIONSHIP SCHEDULE
Date, Event, Location
Feb 15, sydney.com V8 Supercars Test Day, Sydney Motorsport Park
Feb 27-Mar 2, Clipsal 500 Adelaide, Adelaide Street Circuit
Mar 13-16, 2014 Formula 1 Australian Grand Prix, Albert Park
Mar 28-30, Tasmania 400, Symmons Plains Raceway
Apr 4-6 Winton 400, Winton Motor Raceway
April 25-27, ITM 500 Auckland, Pukekohe Park Raceway
May 16-18, Perth 400, Barbagallo Raceway
June 20-22, SKYCITY Triple Crown Darwin 400, Hidden Valley Raceway
July 4-6, Townsville 500, Reid Park
Aug 1-3, Coates Hire Ipswich 400, Queensland Raceway
Aug 22-24, Sydney Motorsport Park 400, Sydney Motorsport Park
Sept 12-14, Wilson Security Sandown 500, Sandown Raceway
Oct 9-12, Supercheap Auto Bathurst 1000, Mount Panorama
Oct 24-26, ARMOR ALL Gold Coast 600, Surfers Paradise
Nov 14-16, Phillip Island 400, Phillip Island Circuit
Dec 5-7, Sydney 500, Sydney Olympic Park