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Usg Becomes 'We Built Daytona' Partner, Joins Others As Unique Marketing Platform Expands
Posted by: newsla on Jul 03, 2014 - 06:12 AM
Usg Becomes 'We Built Daytona' Partner, Joins Others As Unique Marketing Platform Expands

Daytona International Speedway (DIS) today announced USG Corporation (NYSE:USG), a leading building products company, has become a "We Built Daytona" partner, joining three other companies in the expanding marketing platform as part of the unprecedented $400 million DAYTONA Rising redevelopment project.


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USG will help put the finishing touches on the interior of the new DIS frontstretch and their USG Securock® Glass-Mat Sheathing will be prominent throughout the exterior of the project. Approximately 30 acres of USG’s wallboard and about 140,000 square feet of USG Ceilings® panels will be installed in the new interior.

"USG is honored to be a partner in this very exciting, high profile project that is reinventing DIS just as USG is reinventing itself with a new brand, new energy, and new focus on innovation," said Greg Salah, USG General Manager, Wallboard and Surfaces. "The spirit that prevails at DIS echoes that of USG, heralded by characteristics like teamwork, competition, high performance, comebacks, and winning at the highest level."

The "We Built Daytona" platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreements were not disclosed.

In addition to USG, the new partners include:

· Sherwin-Williams, an industry leader in the development of technologically advanced paint and coatings, will provide paint and supplies for the new DIS frontstretch.

· Big Ass Fans, a ceiling fan design and engineering company, will install more than 40 fans throughout the 11 "neighborhoods" along the nearly mile-long frontstretch. The high volume, low speed fans will keep attendees comfortable through the use of high volume air movement.

· ROSSETTI, an award-winning architectural design and planning firm with four decades of experience in sports and entertainment, is leading the master planning of the DAYTONA Rising project. Also participating are Walter P. Moore, a consulting engineering company providing structural design solutions on DAYTONA Rising and M-E Engineers, a global mechanical and electrical engineering design firm.

The above companies join Kingspan, a market leader in sustainable building product technology, who became the first "We Built Daytona" partners in February. Kingspan’s North American headquarters are located in DeLand, Florida.

"We’re excited to welcome these partners as part of our ‘We Built Daytona’ platform," said DIS President Joie Chitwood III. "As leaders in their respected industries, we are proud to have the best products, and the best manufacturers and companies, featured throughout what will be the first motorsports stadium anywhere in the world."

Following construction, partners can feature products in-use at the new DIS, providing them with a real-time showroom. Additionally, partners will receive special recognition as "We Built Daytona" partners within the facility, along with brand exposure opportunities via digital display boards and corporate hospitality opportunities for entertaining guests during major events.

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