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Jul 10, 2014 - 07:08 AM
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Hockenheim ticket discount offer backfire
Posted by: ASkyler on Jul 10, 2014 - 07:03 AM
Formula 1 News
Hockenheim ticket discount offer backfire


A marketing gimmick has backfired ahead of next weekend's German grand prix.

Germany's Auto Motor und Sport said a EUR 11 ticket discount was being offered for every goal scored by the national team in its world cup semi-final against Brazil.

 

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'Die Mannschaft' then stunned the world by humiliating Brazil with a staggering final score of 7:1. It means a EUR 77 discount per ticket in the six highest categories for the German grand prix.

"The inventor of the campaign probably had not imagined such a result," said Auto Motor und Sport correspondent Michael Schmidt.

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