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Jul 24, 2014 - 06:49 AM
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Castrol EDGE Announces Major Sponsorship Of Gold Coast's Premier Sporting Event
Posted by: newsla on Jul 24, 2014 - 06:48 AM
Sports Cars
Castrol EDGE Announces Major Sponsorship Of Gold Coast's Premier Sporting Event


Castrol EDGE was announced today as the naming rights sponsor of Queensland’s largest sporting and entertainment event which this year will be taken to new levels on, and off, track.

 

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The iconic Gold Coast 600 returns to the world renowned Surfers Paradise street circuit this October and for this, and the following two years, will be known as the Castrol EDGE Gold Coast 600.

Castrol continues to broaden its investment in V8 Supercars from teams to events and the series itself as the championship’s official oil.

Castrol is investing into the continued growth of the sport which has become an iconic part of Castrol’s DNA and through new event sponsorships will look forward showcasing the brand at both a national and community level.

Castrol Australia Marketing Director Diana Hall said the Castrol EDGE Gold Coast 600 was an iconic event for Castrol to partner with to reap substantial exposure from the broadcast and at-track offerings.

"As the Official Oil of the V8 Supercars, Castrol is both proud and excited to be the naming rights sponsor for what will now be known as the Castrol EDGE Gold Coast 600 – one of the most exciting and dynamic rounds in the V8 Supercars Championship," said Hall.

"With over 100 years of rich history anchored in motorsport, Castrol has become synonymous with passion, technology and innovation. Firmly entrenched within our DNA, these are the three values that drive our performance, both on and off the track.

"And you couldn’t ask for a better location to bring these values to life than here at the Gold Coast in beautiful Queensland. The street circuit is one of the most challenging rounds in the championship.

"This is a round that is perfectly suited to showcase the strength of Castrol EDGE, our strongest oil ever, because of the extreme and punishing conditions that the Gold Coast circuit brings for both the cars and their drivers.

"Castrol EDGE is all about pushing the boundaries and that is what will happen here on the Gold Coast for the Castrol EDGE 600.

"Castrol is proud to be part of one of the largest racing championships in the world. And we look forward to working closely with the V8 Supercars, the Local and State Governments, Media, Fans and all other stakeholders to make this year’s Castrol EDGE Gold Coast 600, the most spectacular experience yet!"

V8 Supercars CEO James Warburton welcomed Castrol to the Castrol EDGE Gold Coast 600, which is Queensland’s largest sporting and entertainment event annually and confirmed its status as one of the best in Australia.

“Castrol EDGE is a global brand with deep roots in motorsport, business and corporate Australia,” Mr Warburton said.

“We are enormously proud to have Castrol as the major naming rights partner of the Gold Coast 600 following on from the great success of the partnership at the Castrol Townsville 500 – Driven by TAFE Queensland just a few weeks ago.

“Castrol is a global power brand and widely acknowledged as the world’s leading specialist provider of lubricant solutions. Their support over the next three years will drive the Castrol EDGE Gold Coast 600 to new heights.”

Queensland Minister for Tourism and Major Events Jann Stuckey welcomed the Castrol EDGE Gold Coast 600 back to Queensland in 2014.

“The Castrol EDGE Gold Coast 600 will showcase the best in Australian motorsport coupled with an outstanding entertainment program providing locals and visitors with another ‘Famous for Fun’ Gold Coast experience,” Ms Stuckey said.

“The Queensland Government’s 20-year plan for tourism, Destination Success, outlines the need to support events such as this which drive repeat visitation to Queensland’s destinations.”

Mr Warburton announced a completely refreshed approach to this year’s Castrol EDGE Gold Coast 600 by bringing the entertainment into the precinct, making it an all-encompassing hub of activity for everybody. Traditional race fans, families, party goers and corporates will have a myriad of options to plan their own experience.

The event has also invested in 770 additional grand stand seats around the track after they were completely sold out well in advance of last year’s event and a completely refurbished corporate structure on pit straight with enclosed, air-conditioned suites on the bottom level.

Tickets are available from as little as $30 for general trackside and $75 for a fan stand seat. At the corporate end of the spectrum there are numerous options available for the full experience on pit straight or in any of the VIP areas around the circuit.

Australia’s premier hip hop band the Hilltop Hoods will feature in a Saturday evening concert which will be free with an event ticket.

The multiple Aria Award winners will play the Gold Coast event for the first time, adding to the all-round party theme and entertainment package.Also returning for a night of high octane fun are Australia’s biggest and most powerful drag racing machines for a two-hour adrenalin packed show on Friday evening.

The announcements were made at a who’s who launch at the Surfers Paradise Marriott Resort and Spa this evening with internationally acclaimed DJ Brooke Evers giving the audience a taste of the pumped up party precinct.

“As a major point of difference we have invested our resource and focus into providing the highest level of entertainment at-track that the event has had in many years, making this a must-attend event for all ages,” Mr Warburton said.

“The drags have also been added to the program while not forgetting the real core of the weekend which is a crazy 600kms of V8 Supercars on Saturday and Sunday as well as the Carrera Cup, V8 Utes and Aussie Racing Cars.”

Mr Warburton said the return of V8 Superfest after its success of its first year was a great benefit for the community, with a raft of free and ticketed entertainment offerings leading into the event.

“V8 Superfest was an integral part of engaging the community last year and helped generate a 98 per cent level of awareness amongst the people of the Gold Coast,” he said.

“This year V8 Superfest will be condensed with a focus on delivering the biggest and best community events we can, while retaining the highly successful elements of its’ first year.”

New to the V8 Superfest calendar is a Festival of Fuel and Fire in Surfers Paradise and a celebration of urban art and creativity that brings renowned visual, digital and urban artists together on the Gold Coast. More events are being planned for the V8 Superfest calendar in the coming weeks.

Also new to V8 Superfest is a Student Safe Driving program at the V8 Supercars Driving Centre at Norwell, a ute muster at Mudgeeraba and a Gear Up Gold Coast competition for local business and schools.

Returning is the V8 Superfest Parade which will now feature on the Friday evening, Tapas and Torque on Tedder to follow the parade, the Miss V8 Supercars program, the CIK Race of Stars at Pimpama, the runners’ hot lap which attracted 500 competitors at last year’s event, the V8 Billy Kart Derby at Burleigh and a V8 Utes charity golf day.

With the return of the V8 Superfest – this power packed weekend will be non-stop entertainment from start to finish," added Hall.

"Castrol has a rich history from a raft of motorsport disciplines including drag racing – so it will be exciting to see the thrilling competition that the drag cars in full force as they push the boundaries and light up the strip once again on the Friday night.

"The flames, the noise, the crowd – what an atmosphere and what excitement!

"With so many events happening on the Gold Coast leading up to the race, we believe this is a fantastic opportunity to showcase our brand and to be heavily involved at a community level."

The Castrol EDGE Gold Coast 600 will run from 24 to 26 October. Tickets are on sale now via Ticketek at ticketek.com.au


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