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Aug 18, 2014 - 07:08 PM
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Living Essentials Announces Donation from Sales of Cherry Flavored 5-hour ENERGY
Posted by: newsla on Aug 18, 2014 - 07:00 PM
Tidbits
Living Essentials Announces Donation from Sales of Cherry Flavored 5-hour ENERGY® in Support of The Special Operations Warrior Foundation


Living Essentials, LLC (the distributor of 5-hour ENERGY® shots) announced a donation of $279,061.60 to the Special Operations Warrior Foundation (SOWF), a top-rated nonprofit organization based in Tampa, FL that supports the military's special operations forces and their families through college scholarships, family services, and financial stipends. The program, which kicked off in May with a title sponsorship at NASCAR’s 5-hour ENERGY® 400 Benefiting Special Operations Warrior Foundation race at the Kansas Speedway, calculated the donation based on five cents from the sale of every bottle of the limited edition, specially marked Cherry Flavored 5-hour ENERGY® shots sold between May 1, 2014 and July 31, 2014.

 

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“NASCAR’s support of our charitable efforts has always been outstanding, and our program for the Special Operations Warrior Foundation was no exception,” said Scott Henderson, President, 5-hour ENERGY®. “From the race at the Kansas Speedway to Clint Bowyer driving the Cherry car for several races, we are so proud of the amount of money and attention we raised for SOWF.”

In addition to the monetary donation from the makers of 5-hour ENERGY®, the program had an immediate and profound impact on the organization, which saw a 99% increase of website visits, and an 11% jump in new visitors to the site from the same time period last year. Also during this time, there was an increase in private donations totaling nearly $250,000, which SOWF attributes to the advertising, special events and publicity from the campaign.

“The exposure we received through the 5-hour ENERGY® program is priceless,” said Vice Admiral and Navy SEAL (Ret.) Joe Maguire, president of the Special Operations Warrior Foundation. “The funds received from the sale of the Cherry bottles of 5-hour ENERGY® and the increase in private donations will go a long way in supporting the families of America’s special operations troops and our wounded operators,” said Maguire. “It is heart-warming to receive this donation which honors our fallen warriors and reminds our families who have sacrificed so much that they are not forgotten.”

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