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Sep 04, 2014 - 06:22 AM
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2014 Richmond II: Kyle Larson NASCAR Nationwide Race Preview
Posted by: newsla on Sep 04, 2014 - 06:19 AM
2014 Richmond II: Kyle Larson NASCAR Nationwide Race Preview

Colgate will serve as the primary sponsor on Kyle Larson’s No. 42 Chevrolet Camaro for the next two NASCAR Nationwide Series (NNS) races at Richmond International Raceway (RIR) and Chicagoland Speedway. The Chip Ganassi Racing Teams (CGRT) driver, who races for Turner Scott Motorsports (TSM) in the NNS, will trade in his usual Cartwheel by Target paint scheme for that of Colgate. Larson’s car will highlight the new Colgate® Enamel HealthTM toothpaste, uniquely formulated to replenish natural calcium and polish your enamel for stronger, healthy enamel.


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Colgate has a track record of engaging with consumers in non-traditional ways, including holding an event that set a Guinness World Record for the most people swishing with mouthwash simultaneously. In partnering with Larson, Colgate again looks to engage with consumers in a fun, unique way. From his wins at Auto Club Speedway and Charlotte Motor Speedway, to his show-stopping performance in a truck at Eldora Speedway, Larson is sure to show fans and Colgate consumers a fun time when he takes to the track in the No. 42 Colgate® Enamel Health TM Chevy Camaro.

Notes of Interest:

· About Colgate® Enamel HealthTM: Colgate® Enamel Health TM is a new line of toothpaste uniquely formulated to replenish and polish teeth for stronger, healthy enamel. The Colgate® Enamel Health TM toothpaste helps replenish natural calcium and other minerals back into weakened enamel, filling in rough spots and gently polishing the enamel surface so germs are less likely to stick to teeth.

· About Colgate-Palmolive: Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such 14 42NW COLGATE DECAL-12MM_small PR - Frontinternationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's web site at http://www.colgatepalmolive.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright Futures™, please visit http://www.colgatebsbf.com.

· Larson on the Track: In 20 NASCAR Nationwide Series (NNS) races this year, Larson has two wins, one pole award, 10 top-five and 17 top-10 finishes. In addition, Larson currently sits 13th in the NASCAR Sprint Cup Series (NSCS) point standings. Larson also has a 48-point lead in the NSCS Rookie of the Year standings. Through 25 NSCS races this season, Larson has won the pole once, has five top-five and 11 total top-10 finishes.

Quote Board:

· 14 42NW COLGATE DECAL-12MM_small PR - TopPhilip Durocher, Vice President & General Manager, U.S. Oral Care Marketing, Colgate-Palmolive: “We are looking forward to partnering with Kyle Larson on his car for the next two Nationwide races. Kyle has brought a lot of excitement to the track this season, and we’re looking forward to having him represent our brand in Richmond and Chicago.”

· Steve Lauletta, President, Chip Ganassi Racing Teams: “This has been an exciting year for our team. We are celebrating 25 years as an organization, 25 years of partnership with Target, and Kyle Larson’s rookie season in the Sprint Cup Series. Kyle has had a great season, and with our 25 year milestones there has been plenty to celebrate on and off the track. I’m happy to welcome Colgate as a partner of the team’s and on Kyle’s Nationwide Series car for the next two races.”

· Kyle Larson, Driver No. 42 Colgate Chevrolet Camaro: “With the season nearing an end, I think I’m pushing even harder for a win in the coming races. So, hopefully over the next two races, I can get the Colgate® Enamel Health™ Camaro into victory lane. Thanks to Colgate for their support, and I’m looking forward to driving their car at Richmond and Chicago.”

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