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Jan 22, 2015 - 06:53 PM
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Drifire Joins Rahal Letterman Lanigan Racing As An Associate Sponsor Of The Indy
Posted by: newsla on Jan 22, 2015 - 06:50 PM
IndyCar News
Drifire Joins Rahal Letterman Lanigan Racing As An Associate Sponsor Of The Indy Car And Sports Car Programs

Rahal Letterman Lanigan Racing (RLL) announced today that DRIFIRE®, a premiere provider and developer of high performance flame resistant fabrics and protective apparel to the military, industrial and consumer markets, has joined the team as an associate sponsor of the team’s sports car and Indy car programs for 2015. The partnership will bring DRIFIRE® to the forefront of motorsports.

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Born on the battlefield, proven on the track and trusted by the most high-risk industries, DRIFIRE® high performance FR (flame resistant) offers protection where and when it matters most.Through the partnership, DRIFIRE® will provide flame resistant clothing to the both the sports car and Indy car teams. DRIFIRE’s entry into racing came when Oakley asked them to develop their latest base layer for motorsports. This partnership marks the first with a racing team at any level and is a strategic move within motorsports for the brand.
“When I was racing, safety equipment was of the utmost importance and now as a team owner, I want the best available for our team as well and that is DRIFIRE®,” said Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. “They are constantly looking for ways to improve their product and that approach aligns with motorsports and Rahal Letterman Lanigan Racing.”
"It's clear that RLL and DRIFIRE® share the same commitment to safety and high performance, making them a perfect fit for partnership,” said Darryl G. Schimeck, CEO of DRIFIRE®. “We are confident that our DRIFIRE Prime™ base layer, using drirelease® technology, will keep RLL's drivers and crews protected, comfortable and performing at their peak."

The 2015 TUDOR United Sports Car Championship season begins on January 24 with the Rolex 24 at Daytona International Speedway and will be televised on a combination of Fox, Fox Sports 1 and Fox Sports 2. The Verizon IndyCar Series season begins on March 8 with the Brasilia Indy 300 and will be televised on NBCSN.

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